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Marketing Your Services

Sometimes we get so busy working for our clients we forget that we need to market ourselves and our freelance business. These resources will help you reach your target market and promote your business to your ideal prospects.

5 Simple Tips for Writing Cold Emails That Convert

5 Simple Tips for Writing Cold Emails That Convert

July 19, 2021

If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.

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Reality Blog: Google’s Core Web Vitals Update

Reality Blog: Google’s Core Web Vitals Update

June 30, 2021

Here’s what freelance copywriters need to know about Google’s “Core Web Vitals” update, which added four metrics to the SERP algorithm.

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To Go Big, Start Small: Focus to Build Your Biz

To Go Big, Start Small: Focus to Build Your Copywriting Business

June 24, 2021

When you adhere to these principles, your writing and your business improve dramatically.

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How to Build Your Conversion Funnel on LinkedIn

How to Build Your B2B Copywriting Conversion Funnel on LinkedIn

June 21, 2021

Generate more leads by removing friction at every step for your ideal clients. Here’s how to create a conversion funnel on LinkedIn.

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How to Increase Copywriting Proposal Conversions

How to Increase Copywriting Proposal Conversions

June 17, 2021

Here are five ways to increase your proposal conversions and win that project.

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To Get Noticed on LinkedIn, Speak Up! Here’s How

To Get Noticed on LinkedIn, Speak Up! Here’s How

June 14, 2021

Tooting your own horn isn’t bad. Especially if you do it using someone else’s trumpet. Yes, it’s possible… with stealth promotion.

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Reality Blog: Pitchless Prospecting Emails?

Reality Blog: Pitchless Prospecting Emails?

June 9, 2021

I’m not fond of cold or warm email prospecting. I send out “pitchless prospecting” emails to find new clients. Here’s how it works.

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How to Use Network Ripples to Build Your Business

How to Use B2B Networking Ripples to Build Your Business

June 7, 2021

LinkedIn is an incredible business-building tool. Follow these tips to maximize the benefits you get from using “ripple networking.”

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Attract Your Best Clients with Personal Branding

Attract Your Best Copywriting Clients with Personal Branding

June 3, 2021

Do you want to choose which clients you take on? Be able to decline those you’re just not that into? To attract your vision for your best clients, you need personal branding.

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Reality Blog: What’s Your Business Perspective?

Reality Blog: What’s Your Business Perspective?

May 26, 2021

Imagine that you own a grand theater. Do you use the balcony or stage for your vantage point? Join me inside for the details.

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