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Marketing Your Services

Sometimes we get so busy working for our clients we forget that we need to market ourselves and our freelance business. These resources will help you reach your target market and promote your business to your ideal prospects.

Reality Blog: Keyword vs. Keyword Phrase

Reality Blog: Keyword or Keyword Phrase? That Is the Question

June 17, 2020

I changed my homepage from a keyword to a keyword phrase, and my website is now prominently displayed on page one of the SERPs!

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Keep Up with Changes to the B2B Purchase Cycle

Content Engagement Has Created Changes to the B2B Purchase Cycle

June 2, 2020

Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.

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Content Roadmap: How and Why to Get Retainer Gigs

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

May 26, 2020

B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.

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7 Steps to Get Hired as a B2B Content Writer

7 Steps You Can Take Today to Get Hired as a B2B Content Writer

May 19, 2020

Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.

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E7 Ways to Generate Leads for Your B2B Clients with Quizzes

7 Ways to Generate Leads for Your B2B Clients with Quizzes

May 18, 2020

If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.

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How to Show Samples When You're a B2B Ghostwriter

How to Provide Copywriting Samples When You’re a B2B Ghostwriter

April 27, 2020

When you can’t share B2B client samples nor even a client list because you ghostwrite, how can you market your services? Here’s how.

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Unleashing the Power of Your Past on LinkedIn

Unleash the Power of Your Past on LinkedIn to Reel in B2B Clients

April 23, 2020

If you’re changing careers to B2B writing, should you leave past experiences and jobs on your LinkedIn profile? Yes… if you take these steps.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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12 Ways to Create Your Weekly B2B Marketing Plan

Create a Weekly Marketing Plan for Your B2B Copywriting Business

March 9, 2020

Use these two questions and 12 tactics to re-calibrate your B2B copywriter’s marketing plan to fit your business and your needs.

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How to Win Business with B2B Video Marketing — Infographic

How to Win Business with B2B Video Marketing — Infographic

January 22, 2020

To maintain visibility in today’s video-dominated online world, your B2B clients need to incorporate video marketing strategies.

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