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Marketing Your Services

Sometimes we get so busy working for our clients we forget that we need to market ourselves and our freelance business. These resources will help you reach your target market and promote your business to your ideal prospects.

Ditch Your Elevator Statement

November 5, 2013

What’s better than a polished elevator statement? Michael Katz reveals a more effective strategy.

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The Water Connection: It’s Smart to Get Personal

September 19, 2013

What a savvy water delivery guy taught Michael Katz about marketing and how you can get hired by making a personal connection.

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Marketing Your Services: Create Your Crowd

August 22, 2013

Having trouble getting in front of your target audience? Steve Slaunwhite discusses a unique strategy for marketing your services that brings them to you.

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Are You, Ah, Different?

August 15, 2013

Steve Slaunwhite shows you how you can differentiate yourself from other B2B copywriters and be the one who gets noticed and gets hired.

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Marketing Lesson From a Flourishing Florist

August 1, 2013

Steve Slaunwhite shares one marketing strategy that paid off for a local florist and how it can work for your B2B copywriting business.

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How To Attract B2B Clients Through Your Website

July 30, 2013

An effective website is an important part of your client attraction system. Does your site have what B2B companies are looking for?

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Using LinkedIn to Connect with B2B Marketers

June 25, 2013

One of the most difficult things when trying to get a new B2B client is getting connected to the right B2B marketer. Here’s how LinkedIn can help.

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