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Marketing Your Services

Sometimes we get so busy working for our clients we forget that we need to market ourselves and our freelance business. These resources will help you reach your target market and promote your business to your ideal prospects.

Does Your Email Signature Do This?

Does Your Email Signature Do This?

August 17, 2017

You may not think of your email signature as a marketing tool, but it can be an effective way to get business if you do one thing.

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Reality Blog: Do You Need to Have a Blog?

Reality Blog: Do You Need to Have a Blog?

August 16, 2017

“You must have a blog on your freelance website.” “You don’t need a blog to market yourself.” Who’s right? Could it be… both?

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How to Differentiate Yourself

July 27, 2017

If you don’t differentiate yourself, you could get lost in the crowd. Use these six strategies to stand out to your prospects.

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Writing Expert Articles for Your Niche

Writing Expert Articles for Your Niche

July 17, 2017

Find out how Liz Farr was able to get her expert articles in a national trade publication and how she’s leveraging them to attract clients.

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Showcase Your Writing Skills with a Portfolio One Sheet

Showcase Your Skills with a Portfolio One Sheet

July 6, 2017

When a client asks to see your portfolio, don’t overwhelm them with samples. Give them your Portfolio One Sheet instead.

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6 Ways to Attract Prospects to Your Freelance Website

6 Ways to Attract Prospects to Your Website

July 3, 2017

The more prospects who see your freelance website, the more clients you’re likely to get. Use these six strategies to get more visits.

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Marketing Yourself: The Perpetual Impact Platform

Marketing Yourself: The Perpetual Impact Platform

June 6, 2017

Follow these seven steps to create a Perpetual Impact Platform to transform you from complete stranger to trusted advisor.

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Two Techniques for a Winning Elevator Pitch

Two Techniques for a Winning Elevator Pitch

May 18, 2017

“What do you do?” Having a solid elevator pitch as your answer is key to impressing potential prospects.

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The Best Lead Magnet for Freelance Copywriters

The Best Lead Magnet for Freelance Copywriters

May 4, 2017

There are many different formats for lead magnets. Which works best for freelance copywriters? Steve Slaunwhite gives you his advice.

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Six Tips for Crafting a Powerful Personal Story

Six Tips for Crafting a Powerful Personal Story

March 20, 2017

A powerful personal story can help you get hired. Here are six tips to help you make your story more compelling.

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