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B2B Business Building

Create an Email Marketing Strategy for Your Client

How to Create a B2B Email Marketing Strategy for Your Clients

September 16, 2021

Email works very well in B2B marketing. Use this checklist to help your clients develop an effective B2B email marketing strategy.

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Reality Blog: Freelance or a Copywriting Job?

Reality Blog: Your Options ─ Freelance or a Copywriting Job?

September 15, 2021

Copywriter options are to take a job or freelance, right? We’ll discuss their pros and cons, and a third option to consider, too.

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How to ensure your clients are thrilled with your copy

5 Steps to Make Sure Your Client Is Thrilled with Your Copy

September 9, 2021

How do you make sure you’re always on the same page with your client and they’re thrilled with your copy? Follow this five-step plan.

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Tale of two clients

Reality Blog: A Tale of Two Clients

September 8, 2021

So here’s my tale of two new clients and how their different perspectives impacted the discovery call, scope of their projects, and my fees.

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BWS Member Update: Q3 2021 and Member Training

B2B Writing Success Member Update: Q3 2021 Update and Training

September 7, 2021

B2B Writing Success member update: A review of key benefits on the site, where to start, writing opportunities and challenges, and training on how to make the most of bootcamp for those planning to attend.

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How to Leverage Your Business Advantage

How to Leverage Your Business Advantage to Grow Your Copywriting Client Base

September 2, 2021

You likely have an advantage in your business you’re not leveraging. Here’s how to use that advantage to grow your client base.

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Reality Blog: A Discovery Call Changed It All

Reality Blog: A Discovery Call Changed It All

September 1, 2021

I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.

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Be Flexible in Your Prospecting Mindset

Succeed by Using Flexibility in Your Prospecting Mindset

August 30, 2021

Being focused on your goals is important to your freelance biz… but flexibility in your prospecting mindset increases your success.

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Book Club - Getting There: a Book of Mentors

BWS Member Book Club Discussion – Getting There: a Book of Mentors

August 26, 2021

Join Marcella Allison and I for a Zoom discussion of our August book – Getting There: a Book of Mentors by Gillian Zoe Segal. Marcella hosts a women’s mentoring collective at www.titanides.com and will share her experiences with mentoring.

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Reality Blog: How Do I Know if I’m…?

Reality Blog: How Do I Know if I’m…?

August 25, 2021

I’ve responded to a few of the “How do I know?” posts directly but decided to compile a few for this week’s Reality Blog post.

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