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How Email Newsletters Turn Prospects Into Clients

September 17, 2013

In this interview with Michael Katz, he explains why email newsletters are a powerful client attraction tool.

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Are You, Ah, Different?

August 15, 2013

Steve Slaunwhite shows you how you can differentiate yourself from other B2B copywriters and be the one who gets noticed and gets hired.

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B2B Copywriting: Copy vs. Content Marketing

July 31, 2013

Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.

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Quick Tip: What Makes B2B Copywriting Different

June 8, 2013

Quick Tip: One key difference between B2B copywriting and writing for consumers.

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