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What’s better than a polished elevator statement? Michael Katz reveals a more effective strategy.
Get tips, tricks, and copywriting insights from over 20 world-class copywriters in this live blog from the 2013 AWAI Copywriting Bootcamp.
White paper expert Gordon Graham reveals three ways the future of white papers may evolve and how B2B copywriters can position themselves for success.
In this interview with Michael Katz, he explains why email newsletters are a powerful client attraction tool.
Steve Slaunwhite shows you how you can differentiate yourself from other B2B copywriters and be the one who gets noticed and gets hired.
Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.
Quick Tip: One key difference between B2B copywriting and writing for consumers.