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Ditch Your Elevator Statement

November 5, 2013

What’s better than a polished elevator statement? Michael Katz reveals a more effective strategy.

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Live From the 2013 AWAI Copywriting Bootcamp!

October 26, 2013

Get tips, tricks, and copywriting insights from over 20 world-class copywriters in this live blog from the 2013 AWAI Copywriting Bootcamp.

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Gordon Graham: The Future of White Papers

September 30, 2013

White paper expert Gordon Graham reveals three ways the future of white papers may evolve and how B2B copywriters can position themselves for success.

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How Email Newsletters Turn Prospects Into Clients

September 17, 2013

In this interview with Michael Katz, he explains why email newsletters are a powerful client attraction tool.

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Are You, Ah, Different?

August 15, 2013

Steve Slaunwhite shows you how you can differentiate yourself from other B2B copywriters and be the one who gets noticed and gets hired.

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B2B Copywriting: Copy vs. Content Marketing

July 31, 2013

Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.

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Quick Tip: What Makes B2B Copywriting Different

June 8, 2013

Quick Tip: One key difference between B2B copywriting and writing for consumers.

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