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For many writers and creatives being new and without a portfolio is a big problem. The solution is simple but often overlooked.
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Stories are all around us. Some are ours, some we can borrow. Here we discover how to find and share stories to engage readers.
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It’s easy to celebrate wins but challenges send us reeling. Flip a loss to learn and now you win. Missteps help us learn and succeed.
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As your new Reality Blogger, let’s get acquainted. I found I needed outside help to see why B2B clients would want to hire me.
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Since AWAI has chosen the next B2B Reality Blogger, a brief retrospective seemed like an excellent topic for my last post.
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My client insists on “per-word pricing” for projects. What should I charge? Today I discuss the best per-word pricing strategies.
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As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.
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So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…
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Newton’s Laws could be called the three laws of copywriting. Inside, I explain how 400-year-old science can grow your business today.
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Two clients have asked me for a complete project rewrite. So, here’s what I’ve learned about dealing with client edits and rewrites.
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