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Let’s say a new client contacts you. And they need a white paper written by an expert like you. You’re excited to have a conversation […]
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…
I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]
Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.
It’s easy to let freelance start-up costs get out of hand. Use these tips to make sure you’re only buying what you really need.
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.
Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.
One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business.