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How to Get Started as a Software Industry Copywriter

How to Get Started as a Software Industry Copywriter

April 18, 2019

Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…

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Writing Brochures: Less is More

Writing Brochures: Less is More

April 11, 2019

I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]

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How to Create a Newsletter Article in a Hurry

How to Create a Newsletter Article in a Hurry

April 4, 2019

Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.

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9 Ways to Save on Your Business Start-Up Costs

9 Ways to Save on Your Business Start-Up Costs

March 28, 2019

It’s easy to let freelance start-up costs get out of hand. Use these tips to make sure you’re only buying what you really need.

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The 4 Master Content Topics for B2B Copywriters

The 4 Master Content Topics for B2B Copywriters

March 21, 2019

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

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How to Avoid 7 Common B2B Copywriting Mistakes

How to Avoid 7 Common B2B Copywriting Mistakes

March 14, 2019

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

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The Buyer’s Journey: Lessons from Trail Building

The Buyer’s Journey: Lessons from Trail Building

March 7, 2019

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

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Choosing a Professional Email Address for Your Freelance Business

Choosing a Professional Email Address

February 28, 2019

One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business.

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How to Overcome the Fear of Getting Started

How to Overcome the Fear of Getting Started

February 21, 2019

When you’re just starting out, it’s easy to feel overwhelmed. Instead, try this to overcome the fear of getting started.

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How Do Your Clients Measure Success?

How Do Your Clients Measure Success?

February 14, 2019

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!

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