Free Content

These free resources cover a wide range of topics within B2B copywriting and give you just a taste of what you can access as a member of B2B Writing Success.

conversational content

How to Win Time and Attention with B2B Conversational Content

November 24, 2022

Lead with conversational content, build relationships with your B2B prospects, and you can win time and attention. Here’s how to do that.

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Prequalify Prospects to Find Ones Ready for You

Prequalify Prospects to Find the Ones Ready to Work with You

November 17, 2022

Prequalify your prospects with these seven questions and make sure they’re ready to work with you before spending time on them.

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What to Know About Updating vs Repurposing Content

What’s Important to Know About Updating and Repurposing Content

November 10, 2022

Content Marketing involves updating and repurposing content. What’s the difference? A lot. Here’s what to know to help your clients.

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What’s Better Than Marketing Yourself? UNmarketing Yoursel

What’s Better Than Marketing Yourself? UNmarketing Yourself

November 3, 2022

Scott Stratten says you’ll attract a more loyal following by switching from marketing yourself… to UNmarketing. Here’s how.

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What the Buyer's Journey on LinkedIn Means for You

The Buyer’s Journey on LinkedIn and What It Means for You

October 27, 2022

To make the most of LinkedIn’s lead generation potential for your business, you need to understand the buyer’s journey on LinkedIn.

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5 Business-Building Roadblocks and How to Smash Through Them

5 Business-Building Roadblocks and How to Smash Through Them

October 20, 2022

Ilise Benun says when you’re a freelancer, mindset is paramount… here are five mindset roadblocks and how to smash through them.

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Grow Your Biz Like the Copywriting Masters Teach

Grow Your Business Like the Copywriting Masters Teach

October 13, 2022

Want to know the best way to master your skills and grow your business? Learn from these 11 iconic copywriting masters.

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Market Using KLT and Have a Full Pipeline

Market Using KLT and Have a Full Pipeline

October 6, 2022

Why would clients hire you when they’ve never met you? Market using KLT and watch clients start coming to you… filling your pipeline.

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Raise Your Rates by Using Freelancer Positioning

How Freelancer Positioning Can Enable You to Raise Your Rates

September 29, 2022

Use these eight tips to improve your freelancer positioning and charge higher rates.

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4 Common Website Mistakes and How to Fix Them

4 Common Website Mistakes and How to Fix Them

September 22, 2022

B2B companies still rely heavily on their websites for leads. Ensure your clients aren’t making these four website mistakes.

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