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Free Content

These free resources cover a wide range of topics within B2B copywriting and give you just a taste of what you can access as a member of B2B Writing Success.

Your Roadmap to Conquer Mediocre B2B Content

Your Roadmap to Conquer Mediocre B2B Content

July 9, 2020

Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

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6 Considerations in Pricing Your Writing Services

6 Considerations in Pricing Your B2B Copywriting Services

July 7, 2020

Use these six considerations to determine how to set fair pricing for you and your B2B copywriting client.

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Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

July 2, 2020

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

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Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

June 25, 2020

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

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Build Good Relationships with a Good B2B Client Proposal

Build Good Relationships with a Good B2B Client Proposal

June 18, 2020

Use this one tool, every time, to ensure both you and your client are on the same page… with the same expectations and requirements… and watch those testimonials roll in.

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How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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An SEO Checklist for Your B2B Writing Website

An SEO Checklist for Your B2B Copywriting Website

June 11, 2020

The truth is that for a “normal” freelance website, the whole SEO process is pretty simple if you understand Google’s algorithms. Use our checklist to hit the high points.

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6 Follow-Up Tips That Build Client Relationships

6 Follow-Up Strategies That Build B2B Client Relationships

June 4, 2020

Does it feel pushy to you when you think about following up with a lead? If it does, you’re not alone. But it’s necessary to build client relationships… so use these six tips to master “the follow-up”… no push required.

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Keep Up with Changes to the B2B Purchase Cycle

Content Engagement Has Created Changes to the B2B Purchase Cycle

June 2, 2020

Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.

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How Zoom Helps You Build Your B2B Writing Business

How Zoom Helps You Build Your B2B Freelance Copywriting Business

May 28, 2020

A virtual presence is critical to stay connected to clients. Learn how to use Zoom and other video meeting apps to effectively build client relationships by following these best practices of virtual meetings.

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