Free Content

These free resources cover a wide range of topics within B2B copywriting and give you just a taste of what you can access as a member of B2B Writing Success.

8 Steps to Managing a White Paper Project

8 Steps to Managing a White Paper Project

September 15, 2022

Long copy projects have lots of moving pieces. Here are eight steps you can take to properly manage a white paper project.

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3 Steps to a Happy White Paper Client Experience

3 Steps to Working with Your Client on Their White Paper Project

September 8, 2022

A white paper project goes more smoothly when you and your client are on the same page. Here are three steps to help you work together.

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8 Elements You Need for an Effective White Paper

8 Key Elements You Need for an Effective White Paper

September 1, 2022

White papers aren’t projects you usually just pick up and start writing. Effective white paper projects focus on these eight key elements.

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This Is the Basis for Every Successful White Paper

This Is the Basis for Every Successful White Paper

August 25, 2022

Writing white papers doesn’t need to be difficult, as long as you start with this one activity that’s the basis for every successful white paper.

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7 Steps to Choose Your B2B Niche

7 Steps to Choose Your B2B Niche

August 18, 2022

You are much more likely to see quick success when you choose your niche. Don’t know how? Here are 7 steps to choose your B2B niche.

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7 Ways to Use This Secret Tactic to Get More Clients

August 11, 2022

New copywriters often leave money on the table by not using this tool to get more clients. Here are seven ways you avoid that fate.

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What Does It Mean to Qualify a Prospect?

What Does It Mean to Qualify a Prospect?

August 4, 2022

Even if a prospect seems legitimate, you won’t know until you ask these four questions every freelancer should use to qualify a prospect.

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Step-by-Step Guide to Create a B2B Explainer Video

Step-by-Step Guide to Create B2B Explainer Videos

July 28, 2022

B2B customers prefer video just like consumers. Here are six steps to create an explainer video, one of the most popular types.

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How to Be the Hero of Your Business-Building Story

How to Be the Hero of Your Business-Building Story

July 21, 2022

This 10-step journey creates a mindset shift that helps you become the hero of your own business-building story.

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Your Daily LinkedIn Marketing To-Dos for Your Biz

Your Daily LinkedIn Marketing To-Dos to Build Your Business

July 14, 2022

Dividing your marketing efforts into consistent monthly, weekly, and daily LinkedIn marketing tasks keeps your pipeline full.

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