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Free Content

These free resources cover a wide range of topics within B2B copywriting and give you just a taste of what you can access as a member of B2B Writing Success.

Quick Tip: When to Use Features in B2B Copy

June 12, 2013

B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.

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The 3 Audiences B2B Copywriters Must Reach

June 12, 2013

Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.

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B2B Buyers Want Personal Benefits

June 12, 2013

Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.

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7 Ways B2B Marketing Is Different

June 12, 2013

Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.

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B2B Marketing: 5 Big Myths

June 8, 2013

Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.

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Quick Tip: What Makes B2B Copywriting Different

June 8, 2013

Quick Tip: One key difference between B2B copywriting and writing for consumers.

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