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These free resources cover a wide range of topics within B2B copywriting and give you just a taste of what you can access as a member of B2B Writing Success.
B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.
Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.
Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.
Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.
Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.
Quick Tip: One key difference between B2B copywriting and writing for consumers.