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These free resources cover a wide range of topics within B2B copywriting and give you just a taste of what you can access as a member of B2B Writing Success.
Ed Gandia became a successful B2B copywriter in only 27 months — while holding down his demanding full-time sales job. In that short period of […]
Pete Savage explains 10 reasons why B2B online video is the darling of B2B companies and why copywriters should learn about this great opportunity.
There are many types of media that B2B copywriters can use. Pete Savage tells us about one that’s in high demand now.
B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.
Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.
Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.
Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.
Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.
Quick Tip: One key difference between B2B copywriting and writing for consumers.