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Advanced Marketing Strategies

Reality Blog: Loyalty, Blizzards, and Chili Dogs

Reality Blog: Loyalty, Blizzards, and Chili Dogs

August 26, 2015

Every business makes a mistake sometime. But if they’ve built loyalty with their clients, it’s not the end of the relationship.

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Executive Summary: Using Focus Groups

Executive Summary: Using Focus Groups

August 24, 2015

Tori Jones of creative firm Bon’s Eye Marketing explains how B2B marketers and copywriters can use focus groups to produce better copy.

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B2B Writing Success Member Update — August 2015

B2B Writing Success Member Update — August 2015

July 31, 2015

On August 3, we’ll discuss the importance of your list and how it can drive results. Plus time for your questions and more!

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Executive Summary: Highly Effective B2B Marketing Strategies

Executive Summary: B2B Marketing Strategies

June 9, 2015

Find out what Robin Robins, marketing consultant to the IT industry had to say about B2B Marketing Strategies that work in today’s market.

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Highly Effective B2B Marketing Strategies

May 5, 2015

On May 13, Robin Robins, the IT industry’s most in-demand marketing consultant, joins us to talk about B2B Marketing Strategies.

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The Importance of Consistent Messaging

The Importance of Consistent Messaging

March 11, 2015

Inconsistent messaging can make even great copy ineffective. Find out how you can bring consistency to your clients’ marketing.

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Reality Blog: Creativity Made Simple

Reality Blog: Creativity Made Simple

November 26, 2014

We know we should be creative but how do you generate creativity when you need it? Reality Blogger John Mullen has some ideas.

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B2B Writing Success April 2014 Member Update

April 4, 2014

Join us for this member update where we’ll discuss copywriting tips and strategies, what’s new on the site, and answer your questions.

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Key Message Copy Platforms and Video Scripts

April 3, 2014

Discover how a Key Message Copy Platform can win over clients and provide valuable advantages to your B2B copywriting projects.

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Why B2B Marketers Should Create Infographics

March 25, 2014

B2B companies are discovering that infographics can enhance their marketing copy. Here’s why and how to use infographics.

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