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Advanced Marketing Strategies

Boost Your Income with Email List Building

March 23, 2014

Discover how the skill of email list building can set you apart from other copywriters and attract high-value clients.

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Tips for Working With Graphic Designers

February 7, 2014

Graphic designers bring visual communication to print and direct mail copy. Discover how to integrate visual elements into your copy.

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3-D B2B Direct Mail Packages That Work

January 27, 2014

Discover clever ways to get your B2B direct mail package opened and read. Find out how adding a 3-D element can boost response.

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5 Unique Uses of Social Media

January 14, 2014

How can B2B companies effectively use social media? Here are five B2B companies who have successfully executed a social media strategy.

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Enhance Your Value With Marketing Metrics

November 18, 2013

Jean Baliko breaks down the most critical marketing metrics and reveals how it can help you can earn more as a B2B copywriter.

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Hoop Dreams — Your Superstar Skills

November 14, 2013

Are you getting paid for copywriting projects while your highest-value skills remain uncompensated? Michael Katz explains your greatest value.

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