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Discover how the skill of email list building can set you apart from other copywriters and attract high-value clients.
Graphic designers bring visual communication to print and direct mail copy. Discover how to integrate visual elements into your copy.
Discover clever ways to get your B2B direct mail package opened and read. Find out how adding a 3-D element can boost response.
How can B2B companies effectively use social media? Here are five B2B companies who have successfully executed a social media strategy.
Jean Baliko breaks down the most critical marketing metrics and reveals how it can help you can earn more as a B2B copywriter.
Are you getting paid for copywriting projects while your highest-value skills remain uncompensated? Michael Katz explains your greatest value.