Writing for B2B Audiences Archives

How Do Your Clients Measure Success?

Written by Maribeth Ditmars on February 14, 2019 · Leave a Comment

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework! Read more »

How to Triple-Check Your Copy and Make It Shine

Use this three-step method to proofread your copy and make it shine. Read more »

How to Access Your Writing Creativity Matrix

When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect. Read more »

Nick Usborne: Short Form Copywriting Tips and More

Nick Usborne: Short Form Copywriting Tips and Your Writing Voice

In this video interview, Nick Usborne discusses copywriting tips for short form copy and more... Read more »

The Key First Step for Every Copywriting Project

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier. Read more »

Captivate Any Audience with This Writing Technique

Use this writing technique to flood your prospect’s brain with feel-good hormones that encourage a positive response to your writing. Read more »

7 Tips to Shorten Copy without Losing Impact

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact. Read more »

Reality Blog: Bridging the Reader’s Curiosity Gap

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary. Read more »

How to Write B2B Scripts (Part 2)

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects. Read more »

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective. Read more »