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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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Do This to Write Faster and Avoid the Blank Page

Use This Tactic to Write Faster and Avoid the Blank Page Blues

June 8, 2020

Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.

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Reality Blog: Using Humor in Your Copywriting

Reality Blog: Using Humor in Your Copywriting

May 13, 2020

Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…

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RReality Blog: Crafting an Effective Call to Action

Reality Blog: Tips for Crafting an Effective Call-to-Action

May 6, 2020

Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.

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Smartphones, Content, and the B2B Buying Experience

Smartphones, Content, and the B2B Buying Experience

May 3, 2020

Follow these three content marketing best practices to capture a trending preferred B2B buying experience.

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Five Tips for More Effective B2B Social Media

Five Strategies for More Effective B2B Social Media Marketing

April 30, 2020

Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.

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5 Essential Elements of B2B Social Copy

5 Essential Elements of B2B Social Copy

April 9, 2020

Clients need your guidance for their social media use. These five essential elements ensure your B2B social copy hits its mark with prospects.

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Take a minimalist approach to your B2B copywriting

Take a minimalist approach to your B2B copywriting

April 6, 2020

Too many words discourage readers with short attention spans and negatively impacts readability… so use these instead.

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Why Jargon Hurts Your Authority as a B2B Copywriter

Why Jargon Hurts Your Authority as a B2B Copywriter

March 30, 2020

Jargon hurts your copy more than you think… Use these tips to keep your B2B copy clean, clear, and communicating effectively.

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Social Media Handles

How to Change Your Social Media Handles

July 29, 2019

How to change your social media handles (and why you’d want to)   Since we live so much of our lives online today, many freelance […]

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