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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

Reality Blog How Keywords Work

Reality Blog: How Keywords Work

October 13, 2021

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.

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The Power of Writing 10 Headlines a Day

The Power of Writing 10 Headlines a Day

October 7, 2021

Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day.

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3 Simple Ways to Learn to Write Like the Masters

3 Simple Ways to Learn Copywriting Like the Masters

September 30, 2021

When you’re just starting, you have choices for how to learn copywriting. Why not look at how the “A-list” copywriters learned?

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Dealing with client edits and rewrites

Reality Blog: Dealing with Client Edits and Rewrites

September 22, 2021

Two clients have asked me for a complete project rewrite. So, here’s what I’ve learned about dealing with client edits and rewrites.

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How to ensure your clients are thrilled with your copy

5 Steps to Make Sure Your Client Is Thrilled with Your Copy

September 9, 2021

How do you make sure you’re always on the same page with your client and they’re thrilled with your copy? Follow this five-step plan.

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Reality Blog: A Discovery Call Changed It All

Reality Blog: A Discovery Call Changed It All

September 1, 2021

I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.

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7 Ways Post Scripts Strengthen Your Sales Message

7 Ways to Use Post Scripts to Strengthen Your Sales Message

August 26, 2021

Don’t waste one of the most effective pieces of real estate on your emails… Use these seven P.S. suggestions to get the click.

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Reality Blog: How Do I Know if I’m…?

Reality Blog: How Do I Know if I’m…?

August 25, 2021

I’ve responded to a few of the “How do I know?” posts directly but decided to compile a few for this week’s Reality Blog post.

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What Is the Perfect Length for B2B Videos?

What Is the Perfect Length for B2B Videos?

August 23, 2021

Short and sweet or long and informative? What is the perfect length for B2B videos? These 4 factors provide the answer.

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Reality Blog: Two Gleaning Tools to Improve Your Copywriting

Reality Blog: Two Gleaning Tools to Improve Your Copywriting

August 18, 2021

I relied on my gleaning skills to become the Reality Blogger. These two gleaning tools will improve your copywriting and client results.

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