Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
When a friend asked me what training he needed to get his B2B copywriting career started, I offered my advice.
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Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how.
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But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.
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Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
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Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
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Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?
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Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.
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Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…
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Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.
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Follow these three content marketing best practices to capture a trending preferred B2B buying experience.
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