Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Sometimes it’s difficult to face a blank page and come up with new ideas. So how do you train yourself to be more creative? Try this…
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Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!
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Use this three-step method to proofread your copy and make it shine.
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When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect.
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In this video interview, Nick Usborne discusses copywriting tips for short form copy and more…
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You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.
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Use this writing technique to flood your prospect’s brain with feel-good hormones that encourage a positive response to your writing.
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What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.
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Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.
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Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.
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