A Secret and Powerful B2B Copywriting Tip

Written by Steve Slaunwhite on August 30, 2018 · 1 Comment

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective. Read more »

Adapting Content for an International Audience

When writing for an international audience, there are a few adjustments you need to make. Here’s what you need to know… Read more »

How to Win the Conversational Style Argument

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over. Read more »

Copywriting Tips from the Movies

There are many valuable copywriting tips you can learn by studying what the movie industry does. Here are just a few. Read more »

3 Ways to Make Your B2B Copy More Compelling

Follow these three tips and your B2B copy will be more engaging and more appealing to decision makers. Read more »

What Really Matters to B2B Copywriting Clients

It’s good to be creative in your business but it’s not the only thing clients want. They also want this… Read more »

Using Negative Thinking in Your B2B Copywriting

Discover why copywriter David Garfinkel doesn’t just look at the positive aspects of the product he’s selling when he writes copy. Read more »

How to Avoid the 5 Most Common B2B Buyer Turnoffs

In a recent survey, B2B buyers revealed what they like least about the B2B buying process. Here’s what you need to know. Read more »

Reality Blog: How to Blast Through Writer’s Block

Every writer experiences writer’s block now and then. Here’s how to overcome it so you keep moving forward. Read more »

Lessons on Writing Style from the King of Horror

Does your writing style reveal fear? These two tips from Stephen King will banish your fear and improve your writing. Read more »