Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.
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Practicing their piano scales improves piano playing… use the same technique to power up your writing with 10 headlines a day.
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When you’re just starting, you have choices for how to learn copywriting. Why not look at how the “A-list” copywriters learned?
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Two clients have asked me for a complete project rewrite. So, here’s what I’ve learned about dealing with client edits and rewrites.
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How do you make sure you’re always on the same page with your client and they’re thrilled with your copy? Follow this five-step plan.
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I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.
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Don’t waste one of the most effective pieces of real estate on your emails… Use these seven P.S. suggestions to get the click.
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I’ve responded to a few of the “How do I know?” posts directly but decided to compile a few for this week’s Reality Blog post.
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Short and sweet or long and informative? What is the perfect length for B2B videos? These 4 factors provide the answer.
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I relied on my gleaning skills to become the Reality Blogger. These two gleaning tools will improve your copywriting and client results.
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