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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

Reality Blog: The Best AWAI B2B Program

Reality Blog: The Best AWAI B2B Program for You

September 23, 2020

When a friend asked me what training he needed to get his B2B copywriting career started, I offered my advice.

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How Reciprocity and Influence Amp Up Your B2B Copy

How Reciprocity and Influence Improve Your B2B Copy Results

September 8, 2020

Applying the scientific principles of influence to your own B2B copywriting projects amps up your results. See how.

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Reality Blog: Beating Writer’s Block

Reality Blog: Beating Writer’s Block

August 26, 2020

But here I sit, struggling to write with a fast-approaching deadline. Sounds like it’s time to share my tips on beating writer’s block.

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Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Your Roadmap to Conquer Mediocre B2B Content

Your Roadmap to Conquer Mediocre B2B Content

July 9, 2020

Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

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How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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Reality Blog: Beating Writer’s Block

Use This Tactic to Write Faster and Avoid the Blank Page Blues

June 8, 2020

Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.

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Reality Blog: Using Humor in Your Copywriting

Reality Blog: Using Humor in Your Copywriting

May 13, 2020

Sometimes, infusing humor into your copywriting projects can make the copy more effective. Here are some considerations and examples…

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RReality Blog: Crafting an Effective Call to Action

Reality Blog: Tips for Crafting an Effective Call-to-Action

May 6, 2020

Learn how to craft a call-to-action that’s customized to your client’s brand and goals — for effective copy and happy clients.

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Smartphones, Content, and the B2B Buying Experience

Smartphones, Content, and the B2B Buying Experience

May 3, 2020

Follow these three content marketing best practices to capture a trending preferred B2B buying experience.

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