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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

Use These 3 Content Rules So Your Content Rules

Use These 3 Content Rules So Your Content Rules… Literally

May 16, 2022

Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.

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Use Top B2B Brand Storytelling for Your Business

Use Top B2B Brand Storytelling Techniques for Your Own Business

May 3, 2022

Find out how you can adapt these techniques for B2B brand storytelling used by top B2B brands for your own copywriting business.

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Rocket Your Copywriting Business with Emotional Storytelling

Rocket Your Copywriting Business with Emotional Storytelling

April 14, 2022

Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.

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Reality Blog: AI to Better Understand Prospects

Reality Blog: AI Is a New Way to Better Understand Your Prospects

April 13, 2022

There’s a new way to gain insights about the person you’d like to hire you. It uses exciting, amazingly accurate AI technology.

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Reality Blog: Understand Branding to Boost Value

Reality Blog: Understand Branding to Boost Your Value to Clients

April 6, 2022

Understand branding and you have an edge to help clients. New or rebranding support earns you more and helps companies grow.

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Reality Blog: Winning Writing Apps Boost Success

Reality Blog: Use Winning Writing Apps to Boost Your Success

March 30, 2022

The right writing apps are your virtual assistants available 24/7, so you submit clean, error-free copy and increase success.

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6 Most Popular Sales Enablement Content Projects

6 Popular Sales Enablement Content Projects B2B Sales Team Need

March 24, 2022

Sales enablement content projects are a significant part of the explosion of sales enablement activities. Here are the six most popular projects.

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Reality Blog: Make Money Solving Customer Service Problems

Reality Blog: Make Big Money ─ Solve Customer Service Problems

March 23, 2022

Unhappy customers? Discover ways to solve customer service problems, and you’ll be their hero, go-to writer, and increase your fees.

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5 Ways Artificial Intelligence Can Help You Write

5 Ways Artificial Intelligence Can Help You Write

March 21, 2022

Instead of worrying about AI, think about artificial intelligence as a co-pilot to help you. Here are five ways AI can help you write.

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5 Fears I Had to Face Before Creating Content

5 Fears I Faced and Beat So I Could Create Content on LinkedIn

March 7, 2022

Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.

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