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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

5 Considerations When Writing for SaaS Start-ups

5 Considerations When Writing for SaaS Industry Start-ups

January 26, 2021

Consider these five factors to make B2B SaaS start-ups a successful niche for your writing business.

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Reality Blog: B2B Copywriting Trends for 2021

Reality Blog: B2B Copywriting Trends for 2021

January 20, 2021

Companies used countless pivots last year. After eliminating all the noise, you have three essential B2B copywriting trends for 2021.

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How to Get That Coveted Conversational Tone

How to Get That Coveted Conversational Tone in Your Writing

January 20, 2021

Here’s how to turn that ugly first draft into a mesmerizing story with the coveted conversational tone.

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Reality Blog: Compelling Blog Post Titles

Reality Blog: Compelling Blog Post Titles

January 13, 2021

A great title does the heavy-lifting and hooks the visitor. This week is about compelling blog post titles, and the details are inside.

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30 Days to Make Your Website a B2B Client Magnet

30 Days to Make Your Website a B2B Client Magnet

January 4, 2021

Your freelance website is your storefront. You want to make sure you give the best first-impression possible.

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Reality Blog: Is SEO Really Dead This Time?

Reality Blog: Is SEO Really Dead This Time?

November 25, 2020

Every time the Google Ranking Algorithm changes, all the so-called experts and gurus start claiming that SEO is dead yet again.

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How to Sell B2B Video Scripting to Clients

How to Sell B2B Video Scripting as a Service to Your Clients

November 23, 2020

Here are 3 ways to sell B2B script writing services to clients to be used in webinars, explainer videos, social media videos, and more.

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Make Your B2B Copywriting "Lean" into Persuasion

Make Your B2B Copywriting “Lean” into Persuasion

November 19, 2020

B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.

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5 Critical Elements of a Good B2B Onboarding Email Series

5 Critical Elements of a Good B2B Onboarding Email Series

November 16, 2020

Find out the five critical elements of any onboarding email series, so you can create one for your client.

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Reality Blog: The Online Accessibility Act

Reality Blog: The Online Accessibility Act

November 11, 2020

The Online Accessibility Act has the potential to impact every U.S.-based website, including yours and mine. And here are the details.

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