Writing for B2B Audiences Archives

Captivate Any Audience with This Writing Technique

Written by Candice Lazar on November 19, 2018 · Leave a Comment

Use this writing technique to flood your prospect’s brain with feel-good hormones that encourage a positive response to your writing. Read more »

7 Tips to Shorten Copy without Losing Impact

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact. Read more »

Reality Blog: Bridging the Reader’s Curiosity Gap

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary. Read more »

How to Write B2B Scripts (Part 2)

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects. Read more »

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective. Read more »

Adapting Content for an International Audience

When writing for an international audience, there are a few adjustments you need to make. Here’s what you need to know… Read more »

How to Win the Conversational Style Argument

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over. Read more »