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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

5 Simple Tips for Writing Cold Emails That Convert

5 Simple Tips for Writing Cold Emails That Convert

July 19, 2021

If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.

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Why You Need a Video CTA in Your B2B Videos

Why You Need a Video CTA in Your B2B Videos

July 12, 2021

Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).

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Reality Blog: You Are Entering the IDFA Zone

Reality Blog: You Are Entering the IDFA Zone

July 7, 2021

Will the IDFA zone produce the next copywriting boon and upset countless marketing strategies? Join me inside for all the details.

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6 ideas to build a daily writing habit

Six Ideas to Build Your Everyday Writing Habit

July 5, 2021

Try these six ideas to make the most of your daily writing habit and never be at a loss about what to write about each day.

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Daily Writing Routine

Do This One Thing Every Day to Become a Better Copywriter

July 1, 2021

Do this one routine that creates a structure from which you will become a better writer, planner, and master of efficiency in your workday.

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Reality Blog: Google’s Core Web Vitals Update

Reality Blog: Google’s Core Web Vitals Update

June 30, 2021

Here’s what freelance copywriters need to know about Google’s “Core Web Vitals” update, which added four metrics to the SERP algorithm.

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Why B2B clients need an app

Help Your B2B Clients Increase Their Brand Visibility with an App

June 28, 2021

Help your clients connect with their target customers, engage them, build brand loyalty, and stay more visible… with an app.

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5 Sales Copy Editing Tips to Double Conversions

5 Sales Copy Editing Tips to Double Conversions

June 10, 2021

Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.

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7 Tips for Mobile-Friendly Email Campaigns

7 Actionable Tips for Mobile-Friendly Email Campaigns

June 1, 2021

Use these 7 actionable tips for your mobile-friendly email campaigns to ensure they’re as successful on mobile as they are on other devices.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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