Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.
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Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).
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Will the IDFA zone produce the next copywriting boon and upset countless marketing strategies? Join me inside for all the details.
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Try these six ideas to make the most of your daily writing habit and never be at a loss about what to write about each day.
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Do this one routine that creates a structure from which you will become a better writer, planner, and master of efficiency in your workday.
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Here’s what freelance copywriters need to know about Google’s “Core Web Vitals” update, which added four metrics to the SERP algorithm.
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Help your clients connect with their target customers, engage them, build brand loyalty, and stay more visible… with an app.
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Even when you’ve written the best sales copy you can, there are ways you can make it better. In fact, here are five sales copy editing techniques I’ve learned that can double conversions.
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Use these 7 actionable tips for your mobile-friendly email campaigns to ensure they’re as successful on mobile as they are on other devices.
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Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.
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