Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Craig Grossman is back to share more B2B website mistakes your clients might be making… and how you can help them fix those mistakes.
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Want to know the best way to master your skills and grow your business? Learn from these 11 iconic copywriting masters.
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Nick Usborne shared why conversational copywriting is so important and how you can improve yours at AWAI’s 2022 Bootcamp.
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B2B companies still rely heavily on their websites for leads. Ensure your clients aren’t making these four website mistakes.
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How do you maximize your B2B content marketing efforts? By using these three expert-vetted tips.
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Don’t get mired in details and technical features when writing B2B copy… to be more effective, focus on solution selling instead.
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Being genuine is absolutely table stakes. But does that translate to needing to be vulnerable or unique? Divya Agrawal says, “No.”
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Instead of getting caught up in writing perfectly, Natalie Goldberg says if you want to be a better writer, write when you write.
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Write fun B2B marketing, and you’ll forge deeper connections with customers, making them want to come back for more.
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Use this secret success tool, readability, to grow sales and increase loyal B2B buyer numbers. Easy reading and search results are what your buyers want.
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