Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

Are Your Clients Making These B2B Website Mistakes?

Are Your Clients Making These B2B Website Mistakes?

October 24, 2022

Craig Grossman is back to share more B2B website mistakes your clients might be making… and how you can help them fix those mistakes.

Read More …
Grow Your Biz Like the Copywriting Masters Teach

Grow Your Business Like the Copywriting Masters Teach

October 13, 2022

Want to know the best way to master your skills and grow your business? Learn from these 11 iconic copywriting masters.

Read More …
How Conversational Writing Leads to Increased Sales

How Conversational Copywriting Leads to Increased Sales

October 10, 2022

Nick Usborne shared why conversational copywriting is so important and how you can improve yours at AWAI’s 2022 Bootcamp.

Read More …
4 Common Website Mistakes and How to Fix Them

4 Common Website Mistakes and How to Fix Them

September 22, 2022

B2B companies still rely heavily on their websites for leads. Ensure your clients aren’t making these four website mistakes.

Read More …
Expert Tips to Boost B2B Content Marketing Efforts

3 Expert Tips to Maximize Your B2B Content Marketing Efforts

September 5, 2022

How do you maximize your B2B content marketing efforts? By using these three expert-vetted tips.

Read More …
Why You Should Focus on Solution Selling

Why You Should Use Solution Selling Instead of Product Selling

August 29, 2022

Don’t get mired in details and technical features when writing B2B copy… to be more effective, focus on solution selling instead.

Read More …
Vulnerable or Unique LinkedIn Content? Not Always

Why Your LinkedIn Content Doesn’t Have to Be Vulnerable or Unique

August 1, 2022

Being genuine is absolutely table stakes. But does that translate to needing to be vulnerable or unique? Divya Agrawal says, “No.”

Read More …
Want to Be a Better Writer? Write When You Write

Want to Be a Better Writer? Write When You Write

July 11, 2022

Instead of getting caught up in writing perfectly, Natalie Goldberg says if you want to be a better writer, write when you write.

Read More …
3 Tips to Create Fun B2B Marketing Content

3 Tips to Create Fun B2B Marketing Content

July 7, 2022

Write fun B2B marketing, and you’ll forge deeper connections with customers, making them want to come back for more.

Read More …
Reality Blog: Secret Success Tool: Readability

Reality Blog: Secret success tool readability to grow more sales

July 6, 2022

Use this secret success tool, readability, to grow sales and increase loyal B2B buyer numbers. Easy reading and search results are what your buyers want.

Read More …
Scroll to Top