Already a member? Login here.

Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

Live Blog from the AWAI B2B Copy Intensive

July 21, 2013

Follow Steve Slaunwhite, Bob Bly, Gordon Graham, Michael Katz, and Ed Gandia as they coach a select group of B2B copywriters at the AWAI B2B Copy Intensive.

Read More …

B2B Copywriting: How to Write Fast

July 11, 2013

Steve Slaunwhite reveals how you can learn to write faster and be more productive so you have more time for other projects.

Read More …

3 Magic Questions You Should Ask Before You Write

June 27, 2013

No one likes getting writer’s block. Here are three questions to ask before you write so you never face writer’s block again.

Read More …

Quick Tip: How to Write a Better Headline

June 21, 2013

With the waning attention span of today’s buyers it’s critical to grab their attention right way. Steve Slaunwhite gives you some tips for writing better headlines.

Read More …

Killer B2B Copywriting Formula

June 21, 2013

Steve Slaunwhite explains how to write killer B2B copy using “The Motivating Sequence.”

Read More …

Quick Tip: When to Use Features in B2B Copy

June 12, 2013

B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.

Read More …

The 3 Audiences B2B Copywriters Must Reach

June 12, 2013

Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.

Read More …

B2B Buyers Want Personal Benefits

June 12, 2013

Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.

Read More …

7 Ways B2B Marketing Is Different

June 12, 2013

Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.

Read More …

B2B Marketing: 5 Big Myths

June 8, 2013

Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.

Read More …
Scroll to Top