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As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Follow Steve Slaunwhite, Bob Bly, Gordon Graham, Michael Katz, and Ed Gandia as they coach a select group of B2B copywriters at the AWAI B2B Copy Intensive.
Steve Slaunwhite reveals how you can learn to write faster and be more productive so you have more time for other projects.
No one likes getting writer’s block. Here are three questions to ask before you write so you never face writer’s block again.
With the waning attention span of today’s buyers it’s critical to grab their attention right way. Steve Slaunwhite gives you some tips for writing better headlines.
Steve Slaunwhite explains how to write killer B2B copy using “The Motivating Sequence.”
B2B Copywriters who understand when they should explain a product’s features instead of its benefits can write better copy for their B2B clients.
Brian E. Whitaker explains the big payoff for B2B Copywriters who can reach three different audiences.
Bob Bly examines a unique aspect of B2B copywriting – the dual needs and emotions of the B2B buyer.
Bob Bly examines some important differences between copywriting for the consumer market and the B2B market.
Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.