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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

B2B Marketing: 5 Big Myths

June 8, 2013

Bob Bly examines the myths that online and social media have replaced print direct response media and white papers in B2B marketing.

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Quick Tip: What Makes B2B Copywriting Different

June 8, 2013

Quick Tip: One key difference between B2B copywriting and writing for consumers.

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