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Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

How to Write B2B Scripts (Part 2)

How to Write B2B Scripts (Part 2)

October 18, 2018

Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.

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A Secret and Powerful B2B Copywriting Tip

A Secret and Powerful B2B Copywriting Tip

August 30, 2018

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

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Adapting Content for an International Audience

Adapting Content for an International Audience

August 20, 2018

When writing for an international audience, there are a few adjustments you need to make. Here’s what you need to know…

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How to Win the Conversational Style Argument for B2B Copy

How to Win the Conversational Style Argument

August 16, 2018

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

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Copywriting Tips from the Movies

Copywriting Tips from the Movies

August 13, 2018

There are many valuable copywriting tips you can learn by studying what the movie industry does. Here are just a few.

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3 Ways to Make Your B2B Copy More Compelling to Decision Makers

3 Ways to Make Your B2B Copy More Compelling

July 19, 2018

Follow these three tips and your B2B copy will be more engaging and more appealing to decision makers.

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What Really Matters to B2B Copywriting Clients

What Really Matters to B2B Copywriting Clients

June 18, 2018

It’s good to be creative in your business but it’s not the only thing clients want. They also want this…

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Harnessing the Power of Negative Thinking in Your B2B Copywriting

Using Negative Thinking in Your B2B Copywriting

June 11, 2018

Discover why copywriter David Garfinkel doesn’t just look at the positive aspects of the product he’s selling when he writes copy.

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How to Avoid the 5 Most Common B2B Buyer Turnoffs

How to Avoid the 5 Most Common B2B Buyer Turnoffs

May 10, 2018

In a recent survey, B2B buyers revealed what they like least about the B2B buying process. Here’s what you need to know.

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Reality Blog: How to Blast Through Writer’s Block

Reality Blog: How to Blast Through Writer’s Block

February 21, 2018

Every writer experiences writer’s block now and then. Here’s how to overcome it so you keep moving forward.

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