Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

An Interview with Bob Bly: Content vs. Copy

August 29, 2013

Bob Bly discusses the differences between content marketing and sales copy and the role they play in lead generation and B2B copywriting.

B2B Copywriting: Copy vs. Content Marketing

July 31, 2013

Bob Bly provides insight into the differences between B2B copy and content marketing and the role each plays in B2B marketing.

Live Blog from the AWAI B2B Copy Intensive

July 21, 2013

Follow Steve Slaunwhite, Bob Bly, Gordon Graham, Michael Katz, and Ed Gandia as they coach a select group of B2B copywriters at the AWAI B2B Copy Intensive.

B2B Copywriting: How to Write Fast

July 11, 2013

Steve Slaunwhite reveals how you can learn to write faster and be more productive so you have more time for other projects.

3 Magic Questions You Should Ask Before You Write

June 27, 2013

No one likes getting writer’s block. Here are three questions to ask before you write so you never face writer’s block again.

Quick Tip: How to Write a Better Headline

June 21, 2013

With the waning attention span of today’s buyers it’s critical to grab their attention right way. Steve Slaunwhite gives you some tips for writing better headlines.