Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
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Here are six kick-butt tips for finding powerful magic words to engage and keep readers reading. Lists and analyzers help you score big.
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Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.
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The principles of Influence work on all buyers… here are four powerful ways to persuade your audience… even B2B buyers.
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In Module 16 of our Social Media Marketing Roadmap, we recap what we’ve covered, and we talk how to achieve success with a social media strategy.
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What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?
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In sales, if you snooze, you lose. Here are seven sales copy tips that enable sales reps to send quick emails that get responses.
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There are specific customer behaviors that B2B-only clients need to consider… and adjust for… when planning social media strategy.
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Use a blend of content and copy to energize your B2B business growth into six-figures. Start with clarity on how they differ.
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Don’t use extra words just to meet a word count. Avoid fluff using these five methods… and boost your content value in the process.
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