Writing for B2B Audiences

As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.

Make It Easy for Clients to Say Yes with an E-book

Make It Easy for Clients to Say Yes with a Lead Generating E-book

February 28, 2022

Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.

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Reality Blog: 6 kick-butt tips for magic words

Reality Blog: 6 Kick-Butt Tips for Magic Words to Engage Readers

February 23, 2022

Here are six kick-butt tips for finding powerful magic words to engage and keep readers reading. Lists and analyzers help you score big.

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5 Amazing Examples of Pillar Pages

5 Amazing Examples of Pillar Pages with Unique Purposes

February 21, 2022

Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.

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4 Powerful Ways to Persuade Your Audience

Influence: 4 Powerful Ways to Persuade Your Audience

February 17, 2022

The principles of Influence work on all buyers… here are four powerful ways to persuade your audience… even B2B buyers.

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SM Roadmap: A Social Media Strategy

Social Media Roadmap: A Social Media Strategy Recap

February 15, 2022

In Module 16 of our Social Media Marketing Roadmap, we recap what we’ve covered, and we talk how to achieve success with a social media strategy.

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What Are Pillar Pages and How Do They Help Clients

What Are Pillar Pages and How Do They Help B2B Clients

February 14, 2022

What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?

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7 Sales Copy Tips That Increase Response Rates

7 Sales Copy Tips That Increase Response Rates

February 7, 2022

In sales, if you snooze, you lose. Here are seven sales copy tips that enable sales reps to send quick emails that get responses.

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SM Roadmap: Strategy for B2B-Only Clients

Social Media Roadmap: Strategy for B2B-Only Clients

February 2, 2022

There are specific customer behaviors that B2B-only clients need to consider… and adjust for… when planning social media strategy.

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Reality Blog: Content and Copy for Six-Figures

Reality Blog: Use Content and Copy to Energize More Six-figure Growth

January 26, 2022

Use a blend of content and copy to energize your B2B business growth into six-figures. Start with clarity on how they differ.

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5 Ways to Boost Content Value and Avoid Fluff

5 Ways to Boost Content Value and Avoid Fluff in Your Copywriting

January 24, 2022

Don’t use extra words just to meet a word count. Avoid fluff using these five methods… and boost your content value in the process.

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