As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
Read More …Here are six kick-butt tips for finding powerful magic words to engage and keep readers reading. Lists and analyzers help you score big.
Read More …Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.
Read More …The principles of Influence work on all buyers… here are four powerful ways to persuade your audience… even B2B buyers.
Read More …What are pillar pages? What are their benefits? And how can you help your B2B clients use them to boost their marketing results?
Read More …In sales, if you snooze, you lose. Here are seven sales copy tips that enable sales reps to send quick emails that get responses.
Read More …Use a blend of content and copy to energize your B2B business growth into six-figures. Start with clarity on how they differ.
Read More …Don’t use extra words just to meet a word count. Avoid fluff using these five methods… and boost your content value in the process.
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