Writing for B2B Audiences
As a B2B copywriter, it’s important to understand the unique nature of B2B copywriting. Here you’ll find tips that will help you connect with the B2B buyer and write more effective B2B copy.
Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.
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Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.
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This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.
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When writing for an international audience, there are a few adjustments you need to make. Here’s what you need to know…
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The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.
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There are many valuable copywriting tips you can learn by studying what the movie industry does. Here are just a few.
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Follow these three tips and your B2B copy will be more engaging and more appealing to decision makers.
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It’s good to be creative in your business but it’s not the only thing clients want. They also want this…
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Discover why copywriter David Garfinkel doesn’t just look at the positive aspects of the product he’s selling when he writes copy.
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In a recent survey, B2B buyers revealed what they like least about the B2B buying process. Here’s what you need to know.
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