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B2B Emails

B2B companies rely heavily on email marketing and need copywriters to help them craft effective autoresponder and email campaigns. Discover how you can write email copy that gets the best results for your clients here.

Reality Blog: Pitchless Prospecting Emails?

Reality Blog: Pitchless Prospecting Emails?

June 9, 2021

I’m not fond of cold or warm email prospecting. I send out “pitchless prospecting” emails to find new clients. Here’s how it works.

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7 Tips for Mobile-Friendly Email Campaigns

7 Actionable Tips for Mobile-Friendly Email Campaigns

June 1, 2021

Use these 7 actionable tips for your mobile-friendly email campaigns to ensure they’re as successful on mobile as they are on other devices.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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5 Critical Elements of a Good B2B Onboarding Email Series

5 Critical Elements of a Good B2B Onboarding Email Series

November 16, 2020

Find out the five critical elements of any onboarding email series, so you can create one for your client.

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Reality Blog How to Write a Great Autoresponder

Reality Blog: How to Write an Awesome Autoresponder Sequence

October 23, 2019

If you’re looking for a simple, fun project that involves some storytelling, a suspenseful autoresponder sequence could be for you!

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Real-Life Client Emails

How to Write Effective B2B Email Subject Lines

March 12, 2018

Email subject lines determine which emails get attention and get opened. They can make the difference between a winning and a losing email campaign.

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Building Bridges with Storytelling Emails that Sell Like Crazy

Storytelling Emails that Sell Like Crazy

January 8, 2018

Storytelling emails can build a bridge from your prospect’s experience to your sales message. Here’s how.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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An Easy 5-Step Email Copywriting Formula

An Easy 5-Step Email Copywriting Formula

July 20, 2017

When you’re writing promotional emails, this copywriting formula will keep you on track so your emails get results.

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How to Write B2B Emails Your Audience Can’t Wait to Open

How to Write B2B Emails That Get Opened and Read

July 17, 2017

B2B emails don’t have to be dull and lifeless. Use these tips to write emails your audience can’t wait to open and read.

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