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B2B Emails

B2B companies rely heavily on email marketing and need copywriters to help them craft effective autoresponder and email campaigns. Discover how you can write email copy that gets the best results for your clients here.

How to Write Effective B2B Email Subject Lines

How to Write Effective B2B Email Subject Lines

March 12, 2018

Email subject lines determine which emails get attention and get opened. They can make the difference between a winning and a losing email campaign.

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Building Bridges with Storytelling Emails that Sell Like Crazy

Storytelling Emails that Sell Like Crazy

January 8, 2018

Storytelling emails can build a bridge from your prospect’s experience to your sales message. Here’s how.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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An Easy 5-Step Email Copywriting Formula

An Easy 5-Step Email Copywriting Formula

July 20, 2017

When you’re writing promotional emails, this copywriting formula will keep you on track so your emails get results.

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How to Write B2B Emails Your Audience Can’t Wait to Open

How to Write B2B Emails That Get Opened and Read

July 17, 2017

B2B emails don’t have to be dull and lifeless. Use these tips to write emails your audience can’t wait to open and read.

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Writing Email Copy for B2B Companies

Writing Email Copy for B2B Companies

July 11, 2017

Find out how B2B companies are using email today and how you can capitalize on their need for trained copywriters.

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B2B Copywriting Summit: Writing B2B Newsletters

B2B Copywriting Summit: Writing B2B Newsletters

November 16, 2016

In this video from the B2B Online Summit, Michael Katz reveals why B2B newsletters should be part of your content marketing strategy.

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B2B Writing Success Member Update — May 2017

Reality Blog: Surefire Ways to Lose an Audience

October 19, 2016

The purpose of email marketing is to build relationships with prospects and clients. But these mistakes may drive off your audience.

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The Top Email Marketing Services for B2B Writers

The Top Email Marketing Services for B2B Writers

October 6, 2016

Stay in touch with your prospects and clients with one of these email marketing services.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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