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Print media is alive and well in the B2B world – even online companies utilize direct mail in their marketing. B2B companies need brochures, print ads, direct mail and much more. Discover proven tips for producing B2B print media here.
I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]
Think sell sheets are too small a project to consider? Use this strategy to multiply your income from sell sheet projects.
On November 3, we’ll recap the 2015 AWAI Bootcamp, talk about sell sheets and other printed B2B content, and answer member questions.
Does lumpy mail have a place in B2B copywriting or is it too cheesy? Mac Bull explores the uses of lumpy mail for B2B marketing.
Graphic designers bring visual communication to print and direct mail copy. Discover how to integrate visual elements into your copy.
Discover clever ways to get your B2B direct mail package opened and read. Find out how adding a 3-D element can boost response.