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B2B Print Media

Print media is alive and well in the B2B world – even online companies utilize direct mail in their marketing. B2B companies need brochures, print ads, direct mail and much more. Discover proven tips for producing B2B print media here.

Writing Brochures: Less is More

Writing Brochures: Less is More

April 11, 2019

I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]

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Multiply Your Income Writing B2B Sell Sheets

Multiply Your Income Writing B2B Sell Sheets

April 10, 2017

Think sell sheets are too small a project to consider? Use this strategy to multiply your income from sell sheet projects.

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B2B Writing Success Member Update — November 2015

November 1, 2015

On November 3, we’ll recap the 2015 AWAI Bootcamp, talk about sell sheets and other printed B2B content, and answer member questions.

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Lumpy Mail for B2B?

Lumpy Mail for B2B?

January 12, 2015

Does lumpy mail have a place in B2B copywriting or is it too cheesy? Mac Bull explores the uses of lumpy mail for B2B marketing.

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Tips for Working With Graphic Designers

February 7, 2014

Graphic designers bring visual communication to print and direct mail copy. Discover how to integrate visual elements into your copy.

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3-D B2B Direct Mail Packages That Work

January 27, 2014

Discover clever ways to get your B2B direct mail package opened and read. Find out how adding a 3-D element can boost response.

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