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Case Studies

Essentially a short story that serves as testimonial; case studies are a cornerstone of B2B marketing. Here you’ll find tips for writing powerful case studies that B2B companies love.

Reality Blog: Writing a Case Study Proposal

Reality Blog: Writing a Case Study Proposal

October 25, 2017

As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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Are Case Studies for You?

Are Case Studies for You?

September 24, 2015

Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.

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4 Weeks to B2B Pro Virtual Workshop Live Blog

4 Weeks to B2B Pro Virtual Workshop Live Blog

July 14, 2015

Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.

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No More B2B Interview Jitters: How to Overcome Your Fear

No More B2B Interview Jitters: Overcome Your Fear

March 30, 2015

Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.

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How to Write a Blog-Sized Case Study

How to Write a Blog-Sized Case Study

January 5, 2015

Today a case study may be used many different ways. See how some B2B companies are integrating case study copy into their blog posts.

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How to Get Clients for Your Email Newsletter Service

Case Studies that Compel and Sell

April 2, 2014

What makes one case study compel and sell and others fall flat? Casey Hibbard reveals her secrets for writing winning case studies.

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6 Reasons to Write Case Studies

March 6, 2014

If you’re looking for an area of B2B copywriting that’s fun and lucrative, case studies are for you. Here are 6 solid reasons why.

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How to Write a Case Study Without a Client

December 9, 2013

Need a case study sample for your portfolio? John Mullen presents a creative way to write your first case study.

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Case Study Success: An Interview with Ed Gandia

August 14, 2013

Ed Gandia discusses the importance of content marketing for B2B companies and the case study strategies he uses to help his B2B clients.

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