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Essentially a short story that serves as testimonial; case studies are a cornerstone of B2B marketing. Here you’ll find tips for writing powerful case studies that B2B companies love.
B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.
As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.
Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.
Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.
Today a case study may be used many different ways. See how some B2B companies are integrating case study copy into their blog posts.
What makes one case study compel and sell and others fall flat? Casey Hibbard reveals her secrets for writing winning case studies.
If you’re looking for an area of B2B copywriting that’s fun and lucrative, case studies are for you. Here are 6 solid reasons why.
Need a case study sample for your portfolio? John Mullen presents a creative way to write your first case study.