Case Studies

Essentially a short story that serves as testimonial; case studies are a cornerstone of B2B marketing. Here you’ll find tips for writing powerful case studies that B2B companies love.

5 Ways to Use Psychology to Write B2B Case Studies

Use Psychology to Write B2B Case Studies for Maximum Impact

January 10, 2022

Use these five methods of leveraging human psychology to write B2B case studies for maximum impact.

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Get More Effective B2B Case Studies: Do This First

Get More Effective B2B Case Studies by Taking This Action First

January 3, 2022

If you follow this three-step process to set up and prepare before writing, you’ll create more effective B2B case studies.

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Make Your B2B Copywriting "Lean" into Persuasion

Make Your B2B Copywriting “Lean” into Persuasion

November 19, 2020

B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.

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Reality Blog: Writing a Case Study Proposal

Reality Blog: Writing a Case Study Proposal

October 25, 2017

As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.

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Reality Blog: Compelling Blog Post Titles

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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Are Case Studies for You?

Are Case Studies for You?

September 24, 2015

Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.

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4 Weeks to B2B Pro Virtual Workshop Live Blog

4 Weeks to B2B Pro Virtual Workshop Live Blog

July 14, 2015

Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.

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No More B2B Interview Jitters: How to Overcome Your Fear

No More B2B Interview Jitters: Overcome Your Fear

March 30, 2015

Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.

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How to Write a Blog-Sized Case Study

How to Write a Blog-Sized Case Study

January 5, 2015

Today a case study may be used many different ways. See how some B2B companies are integrating case study copy into their blog posts.

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How Reciprocity and Influence Amp Up Your B2B Copy

Case Studies that Compel and Sell

April 2, 2014

What makes one case study compel and sell and others fall flat? Casey Hibbard reveals her secrets for writing winning case studies.

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