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Case Studies

Essentially a short story that serves as testimonial; case studies are a cornerstone of B2B marketing. Here you’ll find tips for writing powerful case studies that B2B companies love.

12 Easy Tips for Successful Case Study Interviews

June 30, 2013

Getting the best possible information in a case study interview makes writing a great case study easier. Here are some simple tips.

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A Winning Formula for Powerful Case Studies

June 24, 2013

Want to write more powerful case studies in less time? Ed Gandia shares his proven formula for writing dazzling case studies quickly and easily.

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How B2B Marketers Are Using The Power of Star Wars

June 20, 2013

What does Star Wars have to do with B2B copywriting? Ed Gandia reveals a strategy all B2B copywriters can use.

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Scheduling and Conducting a Case Study Interview

June 20, 2013

Steve Slaunwhite takes you step by step through the process of scheduling and conducting effective case study interviews.

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Why Case Studies are Important to B2B Marketers

June 19, 2013

Ed Gandia became a successful B2B copywriter in only 27 months — while holding down his demanding full-time sales job. In that short period of […]

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