Content Marketing
Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.
Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.
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Here are five examples of email marketing campaigns, proven through testing and re-testing, that work for B2B audiences.
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Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.
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You’re convinced you need your own blog but you still want answers to some key copywriting blogging questions before you start.
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Curtis Dennis started his own blog and measured his progress for us in this three-part series… here’s how he knows if his blog is working.
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Curtis Dennis started his own freelance blog and measured his progress for us in this three-part series… here’s how he set up the blog.
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Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
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Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.
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Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
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Pillar pages for B2B companies don’t need to be boring. Here are five examples of pillar pages that are effective and entertaining.
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