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Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Your Roadmap to Conquer Mediocre B2B Content

Your Roadmap to Conquer Mediocre B2B Content

July 9, 2020

Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

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Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

July 2, 2020

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

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Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

June 25, 2020

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

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How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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Keep Up with Changes to the B2B Purchase Cycle

Content Engagement Has Created Changes to the B2B Purchase Cycle

June 2, 2020

Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.

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This Secret B2B Market Pays Well and Isn’t Crowded

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

May 26, 2020

B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.

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7 Steps to Get Hired as a B2B Content Writer

7 Steps You Can Take Today to Get Hired as a B2B Content Writer

May 19, 2020

Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.

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CM Best Practice: Tools and Tricks - How to Write

CM Best Practice: Tools and Tricks — How to Write B2B Content

May 12, 2020

Use these tools and tricks to write efficient and effective B2B content, meeting both your needs and your client’s needs.

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