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Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

Reality Blog: Content and Copy for Six-Figures

Reality Blog: Use Content and Copy to Energize More Six-figure Growth

January 26, 2022

Use a blend of content and copy to energize your B2B business growth into six-figures. Start with clarity on how they differ.

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Use Featured Snippets as an SEO Hack

Use Featured Snippets as an SEO Hack for Better Results

January 17, 2022

Is there a way to help your clients rank even higher than first position for some of their content? Yes: use Featured Snippets.

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Social Media RM: Content Strategy for Social Media

Social Media Mktg Roadmap: Content Strategy for Social Media

December 7, 2021

By offering a content strategy for social media, you become more valuable to your clients than simply writing some social media posts.

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6 Reasons B2B Blogging Is Great for Your Business

6 Reasons B2B Blogging Is a Great Way to Build Your Business

July 15, 2021

Businesses who incorporate blogging into their sales process have strategic thinking behind it and need engaging content to fill their publishing calendar.

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Make Your B2B Copywriting "Lean" into Persuasion

Make Your B2B Copywriting “Lean” into Persuasion

November 19, 2020

B2B copywriting has to persuade people with different roles and different goals. That’s why you need to create copy that speaks to a CEO, a purchasing agent, and an operations manager, for example.

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Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Your Roadmap to Conquer Mediocre B2B Content

Your Roadmap to Conquer Mediocre B2B Content

July 9, 2020

Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

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Make the Business Case for a B2B Content Marketing Strategy

Make the Business Case for a B2B Content Marketing Strategy

July 2, 2020

Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.

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Connecting Content Creation to a Customer Journey

Connecting Content Creation to the Customer Journey

June 25, 2020

It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.

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How Will Artificial Intelligence Affect Copywriting

How Will Artificial Intelligence Affect B2B Copywriting?

June 16, 2020

Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?

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