Content Marketing
Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.
Don’t settle for “good enough” B2B content… lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.
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Just creating a bunch of content doesn’t mean you have a content marketing strategy… focused on buyers and leveraging the buyer’s experience to move them along to purchase. Instead, use these five elements for a successful content marketing strategy.
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It’s important to understand who you’re talking to when you write a piece of content. I’ll take you through the customer journey to show you who you’re talking to and what you need to be saying to them.
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Could Artificial Intelligence help B2B clients and B2B copywriters meet an almost insatiable need for content?
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If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
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Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.
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B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.
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Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.
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Use these tools and tricks to write efficient and effective B2B content, meeting both your needs and your client’s needs.
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If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.
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