Content Marketing
Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.
Here are some tips to repurpose content for your own marketing and help you make your past efforts work for your future.
Read More …
How do you maximize your B2B content marketing efforts? By using these three expert-vetted tips.
Read More …
Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.
Read More …
Here are five examples of email marketing campaigns, proven through testing and re-testing, that work for B2B audiences.
Read More …
Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.
Read More …
You’re convinced you need your own blog but you still want answers to some key copywriting blogging questions before you start.
Read More …
Curtis Dennis started his own blog and measured his progress for us in this three-part series… here’s how he knows if his blog is working.
Read More …
Curtis Dennis started his own freelance blog and measured his progress for us in this three-part series… here’s how he set up the blog.
Read More …
Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.
Read More …
Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.
Read More …