Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

How to Repurpose Content to Attract New Clients

How to Repurpose Content to Attract New Clients

September 19, 2022

Here are some tips to repurpose content for your own marketing and help you make your past efforts work for your future.

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Expert Tips to Boost B2B Content Marketing Efforts

3 Expert Tips to Maximize Your B2B Content Marketing Efforts

September 5, 2022

How do you maximize your B2B content marketing efforts? By using these three expert-vetted tips.

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Zap Out an E-book for Your Copywriting Business

Zap Out an E-book for Your Copywriting Business

June 27, 2022

Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.

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5 Email Marketing Examples that Work in B2B

5 Email Marketing Examples that Work in B2B

May 23, 2022

Here are five examples of email marketing campaigns, proven through testing and re-testing, that work for B2B audiences.

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Use These 3 Content Rules So Your Content Rules

Use These 3 Content Rules So Your Content Rules… Literally

May 16, 2022

Want to write better content? Ann Handley literally wrote the content rules. Use her three themes to make your own content rule.

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Answering Your Copywriting Blogging Questions

Answering Your Copywriting Blogging Questions

May 5, 2022

You’re convinced you need your own blog but you still want answers to some key copywriting blogging questions before you start.

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How to Know If Your Copywriting Blog Is Working

How to Know If Your Copywriting Blog Is Working

April 28, 2022

Curtis Dennis started his own blog and measured his progress for us in this three-part series… here’s how he knows if his blog is working.

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How to Set Up Your Copywriting Blog

How to Set Up the Framework for Your Copywriting Blog

April 21, 2022

Curtis Dennis started his own freelance blog and measured his progress for us in this three-part series… here’s how he set up the blog.

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Rocket Your Copywriting Business with Emotional Storytelling

Rocket Your Copywriting Business with Emotional Storytelling

April 14, 2022

Even in B2B copy, one of the most effective methods of persuading someone to buy is emotional storytelling.

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5 Fears I Had to Face Before Creating Content

5 Fears I Faced and Beat So I Could Create Content on LinkedIn

March 7, 2022

Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.

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