Already a member? Login here.

Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

Keep Up with Changes to the B2B Purchase Cycle

Content Engagement Has Created Changes to the B2B Purchase Cycle

June 2, 2020

Differences in prospect engagement has created changes to the B2B purchasing cycle. Understand those changes to win.

Read More …
Content Roadmap: How and Why to Get Retainer Gigs

Content Roadmap: How and Why to Get B2B Content Retainer Gigs

May 26, 2020

B2B content writing services are ideal for retainer agreements. Here’s why they’re important and how to get them.

Read More …
7 Steps to Get Hired as a B2B Content Writer

7 Steps You Can Take Today to Get Hired as a B2B Content Writer

May 19, 2020

Follow these seven steps to get hired as a content writer by B2B clients, and your calendar will be full sooner than you think.

Read More …
CM Best Practice: Tools and Tricks - How to Write

CM Best Practice: Tools and Tricks — How to Write B2B Content

May 12, 2020

Use these tools and tricks to write efficient and effective B2B content, meeting both your needs and your client’s needs.

Read More …
A CM Best Practice: What Do You Write? Ideas Here

A CM Best Practice: What Are You Writing? Idea Generators

May 5, 2020

If you ever find yourself searching for topic ideas for your content marketing job, read on for some great idea generation techniques.

Read More …
B2B Content Best Practice: Who Are You Writing For?

B2B Content Roadmap Best Practice: Who Are You Writing For?

April 28, 2020

In B2B content marketing, you really need to get this one thing correct, or your copy will fail. Use these best practices to succeed.

Read More …
How Big Is the B2B Content Opportunity? So Big

How Big Is the B2B Content Marketing Opportunity? So Big…

April 14, 2020

B2B Content Marketing opportunities cut across every industry, and dozens of types of projects. So just how BIG is this opportunity?

Read More …
Roadmap for Success: From Michelin Guides to Blogs

Roadmap for Success: From Michelin Guides to Today’s Blog Posts

April 7, 2020

What do Michelin Guides and blog posts have in common? They build trust and establish expertise… and something else key to B2B leads.

Read More …
3 Must-haves for SEO and Content Marketing

3 Must-Have Elements of SEO and Content Marketing

November 11, 2019

Before you start writing content for a client, make sure you’ve got these three must-have elements for good SEO and content marketing.

Read More …
Reality Blog: Copywriting Deadlines Inspire Creativity

Reality Blog: Copywriting Deadlines Inspire Creativity

June 26, 2019

If you’ve ever struggled to come up with new ideas for your copywriting projects, here’s how a blog — and a deadline — can help.

Read More …
Scroll to Top