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Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

Reality Blog: Copywriting Deadlines Inspire Creativity

Reality Blog: Copywriting Deadlines Inspire Creativity

June 26, 2019

If you’ve ever struggled to come up with new ideas for your copywriting projects, here’s how a blog — and a deadline — can help.

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Four Ways to Increase Email Newsletter Readership

Four Ways to Increase Email Newsletter Readership

June 24, 2019

Getting people on your email newsletter list is just step one. Here’s how to get them to read and engage with your content.

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Five Simple Ways to Get More Email Newsletter Subscribers

Five Simple Ways to Get More Email Newsletter Subscribers

June 17, 2019

An email newsletter is an excellent way to get more prospects into your sales funnel. Here are five simple tips to help you get more subscribers.

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How to Show Off Your Portfolio and Sharpen Your Writing Skills

How to Show Off Your Portfolio and Sharpen Your Writing Skills

May 30, 2019

Writing every day is a proven way to sharpen your writing skills. Here’s a way to turn your articles into samples and make money from them too.

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B2B Micro-Moment Search: Attracting B2B Buyers

B2B Micro-Moment Search: Attracting B2B Buyers

May 23, 2019

Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.

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How to Create a Simple Content Marketing Strategy

How to Create a Simple Content Marketing Strategy

May 20, 2019

Creating content without a strategy isn’t effective. Here’s how to create a simple content marketing strategy that works.

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How to Create a Newsletter Article in a Hurry

How to Create a Newsletter Article in a Hurry

April 4, 2019

Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.

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The 4 Master Content Topics for B2B Copywriters

The 4 Master Content Topics for B2B Copywriters

March 21, 2019

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

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The Buyer’s Journey: Lessons from Trail Building

The Buyer’s Journey: Lessons from Trail Building

March 7, 2019

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

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Storytelling in B2B Copywriting

Reality Blog: Using Your Storytelling Skills

February 13, 2019

When you use these storytelling techniques, your articles will be more interesting and engaging. And you’ll get noticed as a writer too.

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