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Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

Executive Summary: B2B Content Marketing

Gordon Graham on B2B Content Marketing

February 5, 2018

In this video interview, Gordon Graham discusses B2B Content and the different ways content is used in today’s B2B marketing.

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Leverage Your Product Knowledge as a B2B Writer

Leverage Your Product Knowledge as a B2B Writer

January 25, 2018

When you use what you know about a product or a market on other projects, you’ll write faster, have more fun, and get more work.

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3 Tips for Finding Engaging Content Marketing Topics

3 Tips for Finding Engaging Content Marketing Topics

December 21, 2017

Every copywriter sometimes struggles with finding new content marketing topics for their clients. Here are three tips to help.

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The Top 7 B2B Content Projects for Freelancers

The Top 7 B2B Content Projects for Freelancers

September 18, 2017

While there are many types of B2B content projects, these seven are the ones with the greatest opportunities for B2B copywriters right now.

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5 Overlooked Resources for B2B Research

5 Overlooked Resources for B2B Research

April 24, 2017

Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.

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5 More Tips for Content Marketing Success

5 More Tips for Content Marketing Success

February 13, 2017

Amp up your content marketing with these five copywriting tips. #1 is especially powerful.

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5 Tips for Content Marketing Success

5 Tips for Content Marketing Success

January 23, 2017

Content marketing can be a powerful tool. Check out these five tips for getting the most out of your content

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Reality Blog: A Writer’s Guide to Timing Your Blog Post

Reality Blog: A Writer’s Guide to Time Travel

December 21, 2016

You may not have given it much thought, but timing your blog post can be very important if you want specific results from your content.

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B2B Copywriting Summit: Writing B2B Newsletters

B2B Copywriting Summit: Writing B2B Newsletters

November 16, 2016

In this video from the B2B Online Summit, Michael Katz reveals why B2B newsletters should be part of your content marketing strategy.

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A Look at the History of Content Marketing

A Look at the History of Content Marketing

October 24, 2016

Take this fun quiz on the history of content marketing and discover some interesting facts you may not have known before.

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