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Content Marketing

Content marketing is a growing area of B2B marketing and includes all types of content produced to educate and inform potential prospects.

B2B Writing Success Member Update — June 2015

B2B Writing Success Member Update — June 2015

May 30, 2015

On June 1, join us as we look at B2B blogs including what’s working now. And of course, we’ll have time for your copywriting questions.

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A Guide to Successful Content Curation

A Guide to Successful Content Curation

April 9, 2015

Content curation can be a powerful tool in your content marketing strategy. It’s even a way to get in front of your prospects and get hired!

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Executive Summary: B2B Content Marketing

Executive Summary: B2B Content Marketing

February 13, 2015

Gordon Graham talks about the growth of B2B content marketing and how you can expand your content marketing projects.

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New Opportunities in B2B Content Marketing

New Opportunities in B2B Content Marketing

January 20, 2015

Gordon Graham discusses current trends in content marketing and how you can leverage your skills and get more business.

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Let Your End Goal Drive Your B2B Blogging Strategy

Let Your End Goal Drive Your B2B Blogging Strategy

December 2, 2014

Too many B2B companies either don’t have a blogging strategy or they let vanity metrics determine their success. There’s a better way.

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3 Ways to Take Your B2B Blogging to the Next Level

3 Ways to Take Your B2B Blogging to the Next Level

November 20, 2014

More B2B companies are blogging, but many of them aren’t as effective as they could be. Here are three tips to improve any B2B company’s blog.

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Smart Marketing: Creating the Helpful B2B Blog

Smart Marketing: Creating the Helpful B2B Blog

October 30, 2014

What makes a B2B blog successful? See how making a B2B blog helpful by educating prospects can lead to more sales and better customers.

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Executive Summary: the content marketing queen

Executive Summary: The Content Marketing Queen

October 27, 2014

Australian Michelle Peterson Clark explains how she was able to brand herself The Content Marketing Queen and attract all the clients she needs.

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B2B Blogging

What’s Happening in B2B Blogging?

October 23, 2014

What B2B companies are blogging and which ones aren’t? And what other content marketing media are they using ?

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Executive Summary: How to Repurpose Your Content

Executive Summary: How to Repurpose Your Content

October 20, 2014

Gordon Graham shows you how you can repurpose B2B content into additional projects and increase your income up to 50% per project.

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