Direct Response
Although more prominent in the B2C market, there are B2B companies that employ direct response marketing such as information marketers and companies marketing less complex products and services.
Use these 7 actionable tips for your mobile-friendly email campaigns to ensure they’re as successful on mobile as they are on other devices.
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Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.
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Find out the five critical elements of any onboarding email series, so you can create one for your client.
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Use BPI to improve B2B copywriting results for your clients, just like the Galvin brothers did for this famously successful company.
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Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
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If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
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Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.
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With big copywriting projects, it’s easy to get lost in the details and feel overwhelmed. Try this advice to make things more manageable.
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Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.
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Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.
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