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Direct Response

Although more prominent in the B2C market, there are B2B companies that employ direct response marketing such as information marketers and companies marketing less complex products and services.

Reality Blog: How to Handle Big Copywriting Projects

Reality Blog: How to Handle Big Copywriting Projects

March 27, 2019

With big copywriting projects, it’s easy to get lost in the details and feel overwhelmed. Try this advice to make things more manageable.

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A 5-Step Method for Writing Better B2B Sales Copy Faster

A 5-Step Method for Better B2B Sales Copy

June 28, 2018

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

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8 Tips for Writing B2B Radio Ads (Part 2)

8 Tips for Writing B2B Radio Ads (Part 2)

April 19, 2018

Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.

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Writing Radio Commercials for Fun and Money

Writing Radio Commercials for Fun and Money (Part 1)

April 12, 2018

Writing radio commercials for B2B companies can be fun and lucrative. Here’s how you can find those gigs.

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When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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A Secret from Copywriting Legend Claude Hopkins

A Secret from Copywriting Legend Claude Hopkins

June 12, 2017

What seemed like junk ended up being a treasure from copywriting legend Claude Hopkins.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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B2B Writing Success Member Update — July 2016

July 1, 2016

Join us July 6 for the B2B Writing Success Member Update when we’ll discuss how B2B direct-response copywriting is unique.

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Direct-Response in B2B …Yes, it Exists

Direct-Response in B2B …Yes, it Exists

October 8, 2015

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

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