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Direct Response

Although more prominent in the B2C market, there are B2B companies that employ direct response marketing such as information marketers and companies marketing less complex products and services.

Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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Reality Blog: Beating Writer’s Block

Use This Tactic to Write Faster and Avoid the Blank Page Blues

June 8, 2020

Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.

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Reality Blog: How to Handle Big Copywriting Projects

Reality Blog: How to Handle Big Copywriting Projects

March 27, 2019

With big copywriting projects, it’s easy to get lost in the details and feel overwhelmed. Try this advice to make things more manageable.

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A 5-Step Method for Writing Better B2B Sales Copy Faster

A 5-Step Method for Better B2B Sales Copy

June 28, 2018

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

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8 Tips for Writing B2B Radio Ads (Part 2)

8 Tips for Writing B2B Radio Ads (Part 2)

April 19, 2018

Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.

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Writing Radio Commercials for Fun and Money

Writing Radio Commercials for Fun and Money (Part 1)

April 12, 2018

Writing radio commercials for B2B companies can be fun and lucrative. Here’s how you can find those gigs.

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When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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A Secret from Copywriting Legend Claude Hopkins

A Secret from Copywriting Legend Claude Hopkins

June 12, 2017

What seemed like junk ended up being a treasure from copywriting legend Claude Hopkins.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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