Direct Response
Although more prominent in the B2C market, there are B2B companies that employ direct response marketing such as information marketers and companies marketing less complex products and services.
Find out the five critical elements of any onboarding email series, so you can create one for your client.
Read More …
Use BPI to improve B2B copywriting results for your clients, just like the Galvin brothers did for this famously successful company.
Read More …
Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.
Read More …
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
Read More …
Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.
Read More …
With big copywriting projects, it’s easy to get lost in the details and feel overwhelmed. Try this advice to make things more manageable.
Read More …
Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.
Read More …
Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.
Read More …
Writing radio commercials for B2B companies can be fun and lucrative. Here’s how you can find those gigs.
Read More …
While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.
Read More …