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Direct Response

Although more prominent in the B2C market, there are B2B companies that employ direct response marketing such as information marketers and companies marketing less complex products and services.

7 Tips for Mobile-Friendly Email Campaigns

7 Actionable Tips for Mobile-Friendly Email Campaigns

June 1, 2021

Use these 7 actionable tips for your mobile-friendly email campaigns to ensure they’re as successful on mobile as they are on other devices.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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5 Critical Elements of a Good B2B Onboarding Email Series

5 Critical Elements of a Good B2B Onboarding Email Series

November 16, 2020

Find out the five critical elements of any onboarding email series, so you can create one for your client.

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How BPI is Hiding in Your B2B Copywriting

Use BPI in Your B2B Copywriting to Improve Your Client’s Results

October 26, 2020

Use BPI to improve B2B copywriting results for your clients, just like the Galvin brothers did for this famously successful company.

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Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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Reality Blog: Beating Writer’s Block

Use This Tactic to Write Faster and Avoid the Blank Page Blues

June 8, 2020

Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.

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Reality Blog: How to Handle Big Copywriting Projects

Reality Blog: How to Handle Big Copywriting Projects

March 27, 2019

With big copywriting projects, it’s easy to get lost in the details and feel overwhelmed. Try this advice to make things more manageable.

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A 5-Step Method for Writing Better B2B Sales Copy Faster

A 5-Step Method for Better B2B Sales Copy

June 28, 2018

Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.

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8 Tips for Writing B2B Radio Ads (Part 2)

8 Tips for Writing B2B Radio Ads (Part 2)

April 19, 2018

Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.

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