Direct Response
Although more prominent in the B2C market, there are B2B companies that employ direct response marketing such as information marketers and companies marketing less complex products and services.
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
Read More …
Staring at a blank page can be unsettling. Using this tactic completely torpedoes the blank page blues and helps you write faster.
Read More …
With big copywriting projects, it’s easy to get lost in the details and feel overwhelmed. Try this advice to make things more manageable.
Read More …
Stay on target when you use this 5-step strategy to write high-performing B2B sales copy faster and easier.
Read More …
Writing B2B radio ads can be fun and profitable. Here are eight tips to help you write a good ad when you land a client.
Read More …
Writing radio commercials for B2B companies can be fun and lucrative. Here’s how you can find those gigs.
Read More …
While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.
Read More …
What seemed like junk ended up being a treasure from copywriting legend Claude Hopkins.
Read More …
Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
Read More …
Join us July 6 for the B2B Writing Success Member Update when we’ll discuss how B2B direct-response copywriting is unique.
Read More …