Lead-gen
Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.
Being genuine is absolutely table stakes. But does that translate to needing to be vulnerable or unique? Divya Agrawal says, “No.”
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When your B2B client has a great lead magnet to bring in the prospects, here are four ways to help your B2B clients with lead nurturing.
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As you are busy doing a lot of “stuff” to build your freelance business, put that stuff into an Eisenhower Matrix to reach your goals.
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Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.
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Here are five unexpected ways to use your marketing to incorporate storytelling to attract B2B clients and boost your profits.
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B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
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Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.
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Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
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Effective YouTube videos work best… when you get the video seen by the right audience, make them want to watch, then keep them engaged.
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This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.
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