Lead-gen
Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.
Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.
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Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
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Effective YouTube videos work best… when you get the video seen by the right audience, make them want to watch, then keep them engaged.
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This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.
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Don’t use marketing techniques that make you uncomfortable… follow this game plan for LinkedIn marketing for introverts.
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There are seven ways you can evolve even further as a writer and ensure your content is enticing to your audience.
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The easiest metrics to count are Likes, comments, views, and followers. But Likes and comments aren’t everything — these matter more.
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So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…
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Are you not getting the traction you’d like in building your network? Use these five steps to engage your B2B prospect on LinkedIn.
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Your copywriting marketing efforts are paying off. You’re getting noticed. Want to have a bigger impact now? Use The Bamboo Effect.
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