Lead-gen
Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.
The easiest metrics to count are Likes, comments, views, and followers. But Likes and comments aren’t everything — these matter more.
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So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…
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Are you not getting the traction you’d like in building your network? Use these five steps to engage your B2B prospect on LinkedIn.
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Your copywriting marketing efforts are paying off. You’re getting noticed. Want to have a bigger impact now? Use The Bamboo Effect.
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Do for yourself what you do for your clients. Use these eight LinkedIn post examples to generate more inbound leads… for yourself.
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Short and sweet or long and informative? What is the perfect length for B2B videos? These 4 factors provide the answer.
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Your work doesn’t end when you publish a video. You need to measure its performance too. Here are 5 essential video metrics to track.
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Show your value to your prospects before they ever get a proposal from you… just by the questions you ask.
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Designing a website can be challenging. So today, I cover the basics of web design, from layout to colors and even the fonts.
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Want to publish a newsletter, but don’t know what to write? Here are four ideas for where to get newsletter content.
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