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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

5 Simple Tips for Writing Cold Emails That Convert

5 Simple Tips for Writing Cold Emails That Convert

July 19, 2021

If you’re using cold emails, these five simple tips will warm those relationships up. Don’t mess around: use cold emails that convert.

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6 Reasons B2B Blogging Is Great for Your Business

6 Reasons B2B Blogging Is a Great Way to Build Your Business

July 15, 2021

Businesses who incorporate blogging into their sales process have strategic thinking behind it and need engaging content to fill their publishing calendar.

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Why You Need a Video CTA in Your B2B Videos

Why You Need a Video CTA in Your B2B Videos

July 12, 2021

Support your B2B video efforts by telling viewers what you want them to do next. Here are four elements of a high-converting video call-to-action (CTA).

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How to Build Your Conversion Funnel on LinkedIn

How to Build Your B2B Copywriting Conversion Funnel on LinkedIn

June 21, 2021

Generate more leads by removing friction at every step for your ideal clients. Here’s how to create a conversion funnel on LinkedIn.

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7 Tips for Mobile-Friendly Email Campaigns

7 Actionable Tips for Mobile-Friendly Email Campaigns

June 1, 2021

Use these 7 actionable tips for your mobile-friendly email campaigns to ensure they’re as successful on mobile as they are on other devices.

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Create a Valuable Giveaway to Attract New Leads

How You Can Create a Valuable Giveaway to Attract New Leads

March 18, 2021

Does the thought of creating your own e-book overwhelm you? If you follow the guidance inside, your e-book will be a valuable giveaway that attracts new leads for your business.

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Reality Blog: is your new client next door?

Reality Blog: Is Your New Client Waiting Next Door?

March 17, 2021

I learned my new client could be right next door! Is this platform a game-changer for finding local clients? Details inside!

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The Anatomy of an E-book Landing Page for Your Site

The Anatomy of an E-book Landing Page for Your Website

March 15, 2021

Follow this anatomy of a killer e-book landing page for your freelance website to increase credibility and effectiveness.

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How to Write a Powerful B2B Video Script

How to Write a Powerful B2B Video Script for Your Client

March 11, 2021

A powerful B2B video script, written by you, will deliver big results for your client… and for you.

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Create Webinar Titles that Grab Attention

3 Steps to Create Webinar Titles that Grab Attention

March 8, 2021

Webinar titles are just as important as any headline. Follow these three steps to creating those titles ─ and watch your clients say Wow.

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