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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

How to Create a Powerful Lead Magnet in 5 Easy Steps

How to Create a Powerful Lead Magnet in 5 Easy Steps

April 9, 2019

What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]

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7 Effective Strategies for Generating B2B Leads

7 Effective Strategies for Generating B2B Leads

July 9, 2018

Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.

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B2B Writing Success Member Update — February 2017

January 24, 2017

Join us February 1 for the B2B Writing Success Member Update. Our topic is B2B lead generation copywriting.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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4 Weeks to B2B Pro Virtual Workshop Live Blog

4 Weeks to B2B Pro Virtual Workshop Live Blog

July 14, 2015

Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.

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Executive Summary: Lead Generation

Executive Summary: Lead Generation

April 6, 2015

Lead generation is the lifeblood of B2B companies. In this interview, Steve Slaunwhite talks about the role of lead-generation copy.

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Lead Generation: What B2B Companies Need

Lead Generation: What B2B Companies Need

March 3, 2015

Lead Generation is the lifeblood of B2B companies. Hear more about lead generation and the direct response side of B2B copywriting.

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B2B Writing Success Member Update — March 2015

February 17, 2015

On March 4, we’ll discuss lead generation and B2B direct response marketing. As always, we’ll have time for open Q&A.

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Secrets of Successful B2B Lead Generation

Secrets of Successful B2B Lead Generation

November 17, 2014

Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit.

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What B2B Clients Want: The Lead-Gen Specialist

April 10, 2014

B2B clients want and need lead generation copy. In this interview, Steve Slaunwhite unveils this lucrative side of B2B copywriting.

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