Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

Vulnerable or Unique LinkedIn Content? Not Always

Why Your LinkedIn Content Doesn’t Have to Be Vulnerable or Unique

August 1, 2022

Being genuine is absolutely table stakes. But does that translate to needing to be vulnerable or unique? Divya Agrawal says, “No.”

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4 Ways to Help Your Clients with Lead Nurturing

4 Ways to Help Your B2B Clients Win with Lead Nurturing

July 25, 2022

When your B2B client has a great lead magnet to bring in the prospects, here are four ways to help your B2B clients with lead nurturing.

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Use the Eisenhower Matrix to Reach Your Goals

July 4, 2022

As you are busy doing a lot of “stuff” to build your freelance business, put that stuff into an Eisenhower Matrix to reach your goals.

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Zap Out an E-book for Your Copywriting Business

Zap Out an E-book for Your Copywriting Business

June 27, 2022

Cynthia Saarie created an e-book to help her sell her B2B writing services… see how you too can zap out an e-book for your business.

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5 Ways to Use Storytelling to Attract New Clients

5 Surprising Ways to Use Storytelling to Attract New Clients

May 30, 2022

Here are five unexpected ways to use your marketing to incorporate storytelling to attract B2B clients and boost your profits.

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How to Pitch White Papers for More Income

How to Pitch White Papers for More Work and More Income

May 19, 2022

B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.

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5 Fears I Had to Face Before Creating Content

5 Fears I Faced and Beat So I Could Create Content on LinkedIn

March 7, 2022

Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.

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Make It Easy for Clients to Say Yes with an E-book

Make It Easy for Clients to Say Yes with a Lead Generating E-book

February 28, 2022

Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.

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Social Media Roadmap: Get Your YouTube Video Seen

SM Roadmap: Get Your YouTube Video in Front of the Right Audience

January 4, 2022

Effective YouTube videos work best… when you get the video seen by the right audience, make them want to watch, then keep them engaged.

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The Secret That'll Power Up Any B2B Email List

The Secret That’ll Power Up Any B2B Email List

December 2, 2021

This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.

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