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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

30 Days to Make Your Website a B2B Client Magnet

January 4, 2021

Your freelance website is your storefront. You want to make sure you give the best first-impression possible.

Get Clients Using This Secret Lead Gen Technique

The Secret to Creating E-books and Using Them to Get Clients

November 9, 2020

You know you “should” create some kind of lead magnet to get clients. Using this secret method makes it easier… and much quicker.

Using Email Courses as Client Lead Generation

Using Email Courses as Lead Generation for Your Writing Business

October 29, 2020

Find out how email courses are effective lead gen projects… fun to write and free up your time for more active marketing techniques.

Two Key Lead-Generation Projects Can Earn You $2,000 or More

October 15, 2020

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

5 Critical Elements Every B2B Video Needs to Have

September 28, 2020

If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have.

Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

7 Ways to Generate Leads for Your B2B Clients with Quizzes

May 18, 2020

If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.

Crash Course on B2B Quizzes

April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.