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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

5 Fears I Had to Face Before Creating Content

5 Fears I Faced and Beat So I Could Create Content on LinkedIn

March 7, 2022

Creating content positively impacts your business. But if you’re not consistent, you may need to overcome one of these five fears.

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Make It Easy for Clients to Say Yes with an E-book

Make It Easy for Clients to Say Yes with a Lead Generating E-book

February 28, 2022

Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.

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Social Media Roadmap: Get Your YouTube Video Seen

SM Roadmap: Get Your YouTube Video in Front of the Right Audience

January 4, 2022

Effective YouTube videos work best… when you get the video seen by the right audience, make them want to watch, then keep them engaged.

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The Secret That'll Power Up Any B2B Email List

The Secret That’ll Power Up Any B2B Email List

December 2, 2021

This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.

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Game Plan for LinkedIn Marketing for Introverts

Game Plan for LinkedIn Marketing for Introverts

November 25, 2021

Don’t use marketing techniques that make you uncomfortable… follow this game plan for LinkedIn marketing for introverts.

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Level Up Your Writing to Convert Leads to Clients

Level Up Your Writing to Convert Leads into Clients

October 25, 2021

There are seven ways you can evolve even further as a writer and ensure your content is enticing to your audience.

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Likes and Comments Are Overrated

Likes and Comments Aren’t Everything — Focus Here Instead

October 14, 2021

The easiest metrics to count are Likes, comments, views, and followers. But Likes and comments aren’t everything — these matter more.

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Reality Blog: A Marketing Plan for Copywriters

Reality Blog: A Marketing Plan for Copywriters

October 6, 2021

So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…

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5 Steps to Engage Your Prospect on LinkedIn

5 Steps to Engage Your Prospect on LinkedIn

September 20, 2021

Are you not getting the traction you’d like in building your network? Use these five steps to engage your B2B prospect on LinkedIn.

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the bamboo effect

Use The Bamboo Effect to Grow Your Impact

September 13, 2021

Your copywriting marketing efforts are paying off. You’re getting noticed. Want to have a bigger impact now? Use The Bamboo Effect.

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