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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

Likes and Comments Are Overrated

Likes and Comments Aren’t Everything — Focus Here Instead

October 14, 2021

The easiest metrics to count are Likes, comments, views, and followers. But Likes and comments aren’t everything — these matter more.

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Reality Blog: A Marketing Plan for Copywriters

Reality Blog: A Marketing Plan for Copywriters

October 6, 2021

So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…

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5 Steps to Engage Your Prospect on LinkedIn

5 Steps to Engage Your Prospect on LinkedIn

September 20, 2021

Are you not getting the traction you’d like in building your network? Use these five steps to engage your B2B prospect on LinkedIn.

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the bamboo effect

Use The Bamboo Effect to Grow Your Impact

September 13, 2021

Your copywriting marketing efforts are paying off. You’re getting noticed. Want to have a bigger impact now? Use The Bamboo Effect.

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8 LinkedIn Post Examples for More Inbound Leads

8 LinkedIn Post Examples for More Inbound Leads

September 6, 2021

Do for yourself what you do for your clients. Use these eight LinkedIn post examples to generate more inbound leads… for yourself.

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What Is the Perfect Length for B2B Videos?

What Is the Perfect Length for B2B Videos?

August 23, 2021

Short and sweet or long and informative? What is the perfect length for B2B videos? These 4 factors provide the answer.

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5 Essential Video Metrics to Track

5 Essential Video Metrics to Track

August 19, 2021

Your work doesn’t end when you publish a video. You need to measure its performance too. Here are 5 essential video metrics to track.

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Show Your Value BEFORE Sending the Proposal

Show Your Value to a Prospect BEFORE Sending the Proposal

August 17, 2021

Show your value to your prospects before they ever get a proposal from you… just by the questions you ask.

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designing your freelance website

Reality Blog: Designing Your Freelance Website

August 11, 2021

Designing a website can be challenging. So today, I cover the basics of web design, from layout to colors and even the fonts.

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4 Ideas for Where to Find Newsletter Content

4 Ideas for Where to Find Content for Your Newsletter

August 5, 2021

Want to publish a newsletter, but don’t know what to write? Here are four ideas for where to get newsletter content.

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