Lead-gen
Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.
If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.
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If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.
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In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.
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What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]
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Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.
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Join us February 1 for the B2B Writing Success Member Update. Our topic is B2B lead generation copywriting.
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Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
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Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
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Lead generation is the lifeblood of B2B companies. In this interview, Steve Slaunwhite talks about the role of lead-generation copy.
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Lead Generation is the lifeblood of B2B companies. Hear more about lead generation and the direct response side of B2B copywriting.
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