Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.
Imagine telling a prospective client you “wrote the book” on their particular topic. Here’s how to leverage a lead generating e-book.
Read More …This B2B email secret gets the right message to the right person at the right time. Otherwise, you may be wasting your email efforts.
Read More …There are seven ways you can evolve even further as a writer and ensure your content is enticing to your audience.
Read More …So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…
Read More …Are you not getting the traction you’d like in building your network? Use these five steps to engage your B2B prospect on LinkedIn.
Read More …Your copywriting marketing efforts are paying off. You’re getting noticed. Want to have a bigger impact now? Use The Bamboo Effect.
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