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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

Two Key Lead-Generation Projects Can Earn You $2,000 or More

Two Key Lead-Generation Projects Can Earn You $2,000 or More

October 15, 2020

How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.

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5 Critical Elements Every B2B Video Needs to Have

5 Critical Elements Every B2B Video Needs to Have

September 28, 2020

If you want not just a good B2B video, but an excellent one, don’t miss these five elements you must have.

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Your blogs become more appealing with beautiful images

14 Great Sources for Images to Spice Up Your Blogs

August 25, 2020

Boost your web traffic with images… Here is our list of 14 of the best image-sourcing sites and what kind of images you’ll find.

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Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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E7 Ways to Generate Leads for Your B2B Clients with Quizzes

7 Ways to Generate Leads for Your B2B Clients with Quizzes

May 18, 2020

If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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How to Create a Powerful Lead Magnet in 5 Easy Steps

How to Create a Powerful Lead Magnet in 5 Easy Steps

April 9, 2019

What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]

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7 Effective Strategies for Generating B2B Leads

7 Effective Strategies for Generating B2B Leads

July 9, 2018

Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.

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B2B Writing Success Member Update — February 2017

January 24, 2017

Join us February 1 for the B2B Writing Success Member Update. Our topic is B2B lead generation copywriting.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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