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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

Use the Change Curve to Improve Your B2B Writing

Use the Change Curve to Improve Your B2B Copywriting

June 15, 2020

If your B2B prospect fears they’ll need to change to use your product, using the Change Curve lets them see your message of help.

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E7 Ways to Generate Leads for Your B2B Clients with Quizzes

7 Ways to Generate Leads for Your B2B Clients with Quizzes

May 18, 2020

If you’re adding quizzes to your services for B2B client lead generation, use these seven selling points to prove their worth.

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Crash Course in B2B Quizzes

Crash Course on B2B Quizzes

April 8, 2020

In this web training, Charlene Boutin shows us how to use B2B quizzes to market yourself and your clients, with details on how to create the quizzes, what to ask, and how to get customers to your quiz.

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How to Create a Powerful Lead Magnet in 5 Easy Steps

How to Create a Powerful Lead Magnet in 5 Easy Steps

April 9, 2019

What would it mean for your business if random prospects you didn’t know reached out to you? I don’t mean in a specific email or […]

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7 Effective Strategies for Generating B2B Leads

7 Effective Strategies for Generating B2B Leads

July 9, 2018

Your B2B clients are always looking for ways to get more leads. Here are seven strategies you can use.

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B2B Writing Success Member Update — February 2017

January 24, 2017

Join us February 1 for the B2B Writing Success Member Update. Our topic is B2B lead generation copywriting.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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4 Weeks to B2B Pro Virtual Workshop Live Blog

4 Weeks to B2B Pro Virtual Workshop Live Blog

July 14, 2015

Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.

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E7 Ways to Generate Leads for Your B2B Clients with Quizzes

Executive Summary: Lead Generation

April 6, 2015

Lead generation is the lifeblood of B2B companies. In this interview, Steve Slaunwhite talks about the role of lead-generation copy.

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Lead Generation: What B2B Companies Need

Lead Generation: What B2B Companies Need

March 3, 2015

Lead Generation is the lifeblood of B2B companies. Hear more about lead generation and the direct response side of B2B copywriting.

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