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Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.
Find out why copywriters who can write strong lead generation copy are always in high demand and discover some of their secrets.
62% of B2B companies say their #1 concern is lead-gen. Discover how you can make more income as a lead-gen specialist.