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Lead-gen

Lead-gen is the direct response side of B2B marketing. Lead-gen attracts and captures prospect information that allows the company to market more effectively and bring more prospects into the sales funnel.

Secrets of B2B Lead Generation

March 28, 2014

Find out why copywriters who can write strong lead generation copy are always in high demand and discover some of their secrets.

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B2B Copywriting: The Lead-Gen Specialist

March 13, 2014

62% of B2B companies say their #1 concern is lead-gen. Discover how you can make more income as a lead-gen specialist.

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