Web Copywriting

In the online world content is king and B2B companies are turning to freelance copywriters more and more to provide them with web page copy, blogs, and SEO advice. Explore the vast array of web writing strategies that will open the doors to new B2B clients for your business.

Reality Blog How Keywords Work

Reality Blog: How Keywords Work

October 13, 2021

As soon as I saw his keyword list, I knew I’d be explaining how keywords work to yet another client. Luckily, I own a keyword funnel.

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Reality Blog: A Marketing Plan for Copywriters

Reality Blog: A Marketing Plan for Copywriters

October 6, 2021

So I shared a few marketing ideas with him and realized they could work for a copywriter’s marketing plan, too. So here they are…

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Reality Blog: A Discovery Call Changed It All

Reality Blog: A Discovery Call Changed It All

September 1, 2021

I’ve just started my second project with an agency, and I thought it would be my last. But then, one discovery call changed it all.

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designing your freelance website

Reality Blog: Designing Your Freelance Website

August 11, 2021

Designing a website can be challenging. So today, I cover the basics of web design, from layout to colors and even the fonts.

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Reality Blog: Sixty-Two and Counting

Reality Blog: 62 and Counting

July 28, 2021

This is post number 62 for me as the B2B Reality Blogger. Previous posts stated that I would provide updates, and that happens today.

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6 Reasons B2B Blogging Is Great for Your Business

6 Reasons B2B Blogging Is a Great Way to Build Your Business

July 15, 2021

Businesses who incorporate blogging into their sales process have strategic thinking behind it and need engaging content to fill their publishing calendar.

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Reality Blog: You Are Entering the IDFA Zone

Reality Blog: You Are Entering the IDFA Zone

July 7, 2021

Will the IDFA zone produce the next copywriting boon and upset countless marketing strategies? Join me inside for all the details.

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Reality Blog: Google’s Core Web Vitals Update

Reality Blog: Google’s Core Web Vitals Update

June 30, 2021

Here’s what freelance copywriters need to know about Google’s “Core Web Vitals” update, which added four metrics to the SERP algorithm.

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The Tao of Writing Email Subject Lines

The Tao of Writing Email Subject Lines

May 27, 2021

Why aren’t your email subject lines working? Steve Slaunwhite has eight questions you can ask yourself to find your own way to great subject lines.

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Create a Valuable Giveaway to Attract New Leads

How You Can Create a Valuable Giveaway to Attract New Leads

March 18, 2021

Does the thought of creating your own e-book overwhelm you? If you follow the guidance inside, your e-book will be a valuable giveaway that attracts new leads for your business.

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