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White Papers

A mainstay of the B2B marketing world, white papers continue to be a valuable resource for B2B companies. These resources will help you land clients and set you apart as a white paper expert.

How to make technical writing interesting

How to make technical copywriting projects interesting

September 5, 2019

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

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The Role of White Papers in Today’s B2B Marketing

The Role of White Papers in Today’s B2B Marketing

January 15, 2018

In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.

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Reality Blog: 3 Tips for Working with an Expert Copywriter

Reality Blog: Working with an Expert Copywriter

October 11, 2017

If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.

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7 Things You Need to Know About White Papers

7 Things You Need to Know About White Papers

May 15, 2017

Even if you don’t write white papers, here are seven things about them you need to know as a B2B copywriter.

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Fun new copywriting opportunity

5 Overlooked Resources for B2B Research

April 24, 2017

Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.

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Gordon Graham: How B2B Companies Use White Papers

Gordon Graham: How B2B Companies Use White Papers

January 5, 2017

Gordon Graham talks about how B2B companies are using white papers and how you can add them to your content marketing services.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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4 Weeks to B2B Pro Virtual Workshop Live Blog

4 Weeks to B2B Pro Virtual Workshop Live Blog

July 14, 2015

Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.

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5 Strategies to Identify Keywords for White Papers

5 Strategies to Identify Keywords for White Papers

July 9, 2015

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

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No More B2B Interview Jitters: How to Overcome Your Fear

No More B2B Interview Jitters: Overcome Your Fear

March 30, 2015

Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.

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