White Papers

A mainstay of the B2B marketing world, white papers continue to be a valuable resource for B2B companies. These resources will help you land clients and set you apart as a white paper expert.

8 Steps to Managing a White Paper Project

8 Steps to Managing a White Paper Project

September 15, 2022

Long copy projects have lots of moving pieces. Here are eight steps you can take to properly manage a white paper project.

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3 Steps to a Happy White Paper Client Experience

3 Steps to Working with Your Client on Their White Paper Project

September 8, 2022

A white paper project goes more smoothly when you and your client are on the same page. Here are three steps to help you work together.

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8 Elements You Need for an Effective White Paper

8 Key Elements You Need for an Effective White Paper

September 1, 2022

White papers aren’t projects you usually just pick up and start writing. Effective white paper projects focus on these eight key elements.

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This Is the Basis for Every Successful White Paper

This Is the Basis for Every Successful White Paper

August 25, 2022

Writing white papers doesn’t need to be difficult, as long as you start with this one activity that’s the basis for every successful white paper.

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How to Pitch White Papers for More Income

How to Pitch White Papers for More Work and More Income

May 19, 2022

B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.

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3 B2B Writing Formulas You Don’t Know (But Should)

How to make technical copywriting projects interesting

September 5, 2019

Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.

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The Role of White Papers in Today’s B2B Marketing

The Role of White Papers in Today’s B2B Marketing

January 15, 2018

In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.

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Reality Blog: 3 Tips for Working with an Expert Copywriter

Reality Blog: Working with an Expert Copywriter

October 11, 2017

If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.

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Moving from In-Person to Online Marketing in 6 Questions

7 Things You Need to Know About White Papers

May 15, 2017

Even if you don’t write white papers, here are seven things about them you need to know as a B2B copywriter.

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Fun new copywriting opportunity

5 Overlooked Resources for B2B Research

April 24, 2017

Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.

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