A mainstay of the B2B marketing world, white papers continue to be a valuable resource for B2B companies. These resources will help you land clients and set you apart as a white paper expert.
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
Read More …In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.
Read More …If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.
Read More …Even if you don’t write white papers, here are seven things about them you need to know as a B2B copywriter.
Read More …Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.
Read More …Gordon Graham talks about how B2B companies are using white papers and how you can add them to your content marketing services.
Read More …Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
Read More …Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.
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