White Papers
A mainstay of the B2B marketing world, white papers continue to be a valuable resource for B2B companies. These resources will help you land clients and set you apart as a white paper expert.
B2B prospects are consuming a lot of content these days. White papers are a big part of that mix — here’s how to pitch white papers.
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Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
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In this video interview, Gordon Graham discusses the place white papers have in today’s B2B marketing strategy.
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If an expert copywriter calls and asks for your help on a client project, what would you do? Here are 3 tips you can use.
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Even if you don’t write white papers, here are seven things about them you need to know as a B2B copywriter.
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Where do you go when you need to do B2B research for a white paper, article, or e-book? Try these five overlooked resources.
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Gordon Graham talks about how B2B companies are using white papers and how you can add them to your content marketing services.
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Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
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Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
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Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
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