Roadmaps for Success
Each roadmap takes you step-by-step through a specific area of building your B2B copywriting business. Follow this expert advice and accelerate your journey to success.
In Module 16 of our Social Media Marketing Roadmap, we recap what we’ve covered, and we talk how to achieve success with a social media strategy.
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When you’re designing a social media marketing strategy for a B2B/B2C client, the messaging can get tricky ─ consider these things.
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There are specific customer behaviors that B2B-only clients need to consider… and adjust for… when planning social media strategy.
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You can’t just set and forget your social media plan. There’s a rinse and repeat loop you need to follow in a social media review.
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For your social media plan to work for you, you need an efficient and effective implementation system — like, say, batch scheduling.
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Now that you have strategies and tactics to make your client’s social media shine, you need the right words… to control the narrative.
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Effective YouTube videos work best… when you get the video seen by the right audience, make them want to watch, then keep them engaged.
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Posting the same content across your social media channels doesn’t work. So, what can you do? Use content calendars for social media.
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Streamline and recycle your content creation by using tactics like splintering content. Here’s how to implement that strategy.
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A final piece of your social media strategy is video marketing… use this “cool kid” strategy to enhance everything else.
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