Roadmaps for Success

Each roadmap takes you step-by-step through a specific area of building your B2B copywriting business. Follow this expert advice and accelerate your journey to success.

SM Roadmap: A Social Media Strategy

Social Media Roadmap: A Social Media Strategy Recap

February 15, 2022

In Module 16 of our Social Media Marketing Roadmap, we recap what we’ve covered, and we talk how to achieve success with a social media strategy.

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SM Roadmap: Strategy for B2B/B2C Clients

Social Media Roadmap: Strategy for B2B/B2C Clients

February 8, 2022

When you’re designing a social media marketing strategy for a B2B/B2C client, the messaging can get tricky ─ consider these things.

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SM Roadmap: Strategy for B2B-Only Clients

Social Media Roadmap: Strategy for B2B-Only Clients

February 2, 2022

There are specific customer behaviors that B2B-only clients need to consider… and adjust for… when planning social media strategy.

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Social Media Roadmap: The Social Media Review

Social Media Roadmap: The Social Media Review

January 25, 2022

You can’t just set and forget your social media plan. There’s a rinse and repeat loop you need to follow in a social media review.

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Social Media Roadmap: Batch Scheduling

Social Media Roadmap: Batch Scheduling

January 18, 2022

For your social media plan to work for you, you need an efficient and effective implementation system — like, say, batch scheduling.

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Social Media Roadmap: Control the Narrative

Social Media Roadmap: Control the Narrative

January 11, 2022

Now that you have strategies and tactics to make your client’s social media shine, you need the right words… to control the narrative.

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Social Media Roadmap: Get Your YouTube Video Seen

SM Roadmap: Get Your YouTube Video in Front of the Right Audience

January 4, 2022

Effective YouTube videos work best… when you get the video seen by the right audience, make them want to watch, then keep them engaged.

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Social Media Roadmap: Use Content Calendars

SM Roadmap: Use Content Calendars for Social Media Posts

December 28, 2021

Posting the same content across your social media channels doesn’t work. So, what can you do? Use content calendars for social media.

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Social Media Roadmap: Do You Splinter Content?

Social Media Marketing Roadmap: Do You Splinter Your Content?

December 21, 2021

Streamline and recycle your content creation by using tactics like splintering content. Here’s how to implement that strategy.

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Social Media RM: Video Marketing for Social Media

Social Media Mktg Roadmap: Video Marketing for Social Media

December 14, 2021

A final piece of your social media strategy is video marketing… use this “cool kid” strategy to enhance everything else.

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