Your audience is the most important thing to consider when beginning any writing project. But there’s one major difference between a Web and mobile audience …
People on mobile devices are typically on-the-go. They want answers quickly and they need to be able to find them easily — so organization is very important!
Some things to consider for mobile copy:
- Simple navigation
- Get to the point quickly
- Use short paragraphs
- Bullets are great
- Don’t forget your SEO
- Leave space between links (users should be able to accurately select the correct link, without having to press the BACK button)
And copy for mobile sites should anticipate the most obvious questions from prospects on-the-go: location, hours, and phone number, for example.
You may also want to think about keeping a link to the full version of your site on every page, in case a user wants to view info that’s not available on the mobile version.
For more information about writing for mobile sites, check out this article by Julia Borgini — Get Your Copy Moving: Writing for Mobile Sites.
And here’s a useful video from Jessica Kizorek about video and mobile marketing.
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