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Reality Blog: The Pursuit of Shiny Objects

Reality Blog: The Pursuit of Shiny Objects

April 2, 2015

There’s been a lot of buzz lately about a new marketing program that was launched earlier this year. (I’d rather not mention the guru behind it … and really, I could be talking about any number of products, programs, or books I’ve wanted throughout my freelance career.) Anyway … it intrigued me because I’m always looking for new ways to market myself, and it’s no secret that I want more clients in my niche. So I read the full promo on it. I have…

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5 ergonomic tips for freelance writers

Seven Ways to Avoid the Pain of Bad Ergonomics

March 26, 2015

I was finishing up a writing assignment late in the afternoon not long ago. I was done just in time to get my kids off the bus and get them rolling on their homework. About a half hour later, I started to feel a pain in my neck, on the right-hand side. It felt like the kind of kink you get after a long nights sleep. I thought that was strange because it showed up suddenly, in the middle of the afternoon. I stretched it, gave it a good rubdown, an…

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Reality Blog: Staying Healthy as a Copywriter

Reality Blog: 10 Ways to Keep Your Mind & Body Fit

March 18, 2015

I actually saw green grass today! Well, it was more like a sickly yellowish-green, but still … Trust me, if you’d been living under four feet of snow these past two months like I have, you’d take what you can get. And then there’s the temperature. After weeks and weeks of frigid cold, 40 degrees seems downright balmy! All that thawing and melting is making me realize: I’ve been cooped up inside too long. In the springtime, I enjoy daily walks and…

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Reality Blog: 10 Smartphone Tips for Writers

Reality Blog: 10 Smartphone Tips for Writers

February 18, 2015

…t even mentioned organizational programs like Evernote that can boost your productivity, or voice recognition software like Dragon that can make transcribing your thoughts a breeze. The trick is simply to get as much done on your phone as you can during those “downtimes” when you weren’t expecting to get anything done. If you can do that, you’ll thank yourself for it later. By the way … I created this list on my phone using an app called Polaris O…

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Reality Blog: Mobile-First Indexing and Your Website

Leverage Your Time with Google Doc Templates

February 19, 2015

…estionnaires with clients, and more. In fact, Google Docs is my number two productivity tool (behind Evernote, in case you were wondering). As I was cruising through the styling options in Google Docs recently, I noticed they have templates. I never noticed them before, but there they were. Templates used to rule my previous writing life, when I worked as a technical writer for various software companies. We used them to dictate everything from fo…

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Project Management: Blocking Out Time for a Project Schedule

Blocking Out Time for a Project Schedule

February 2, 2015

Welcome back to the second week of the Project Management Roadmap. Last week, you learned how to define a detailed project scope. This week, you’ll learn how to fit the work necessary to complete the project into your busy schedule. For new freelance copywriters, it’s sometimes too easy to assume you have plenty of time to take on any project. And when you don’t have the time … well, sometimes you just figure you’ll find or make the time to get i…

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Project Management: Defining Project Scope

January 26, 2015

…s has a number of blog posts that address pricing, business processes, and productivity, several of which will be referenced during this series. Whether you’re working on your own website, making the commitment to work on a Spec Assignment, or starting a project for a paying client, no project exists without answering one question first — what specifically am I doing? This article is reserved content for B2B Writing Success premium members. To con…

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4 Email Templates to Fill Your B2B Copywriting Calendar

Replace Your Email Client with Gmail

January 22, 2015

I got my first Gmail account almost 10 years ago. Since then, I’ve created numerous others, consolidated a few, and deleted others. For the last four years, however, I’ve been using Gmail as my main email client for my freelance business, sending and receiving emails from my freelance website domain. Yes, that’s right. I’ve been using Gmail to send emails from spacebarpress.com. The main reason I do that is because I want to have web access to my…

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4-Step Warm B2B Writing Email Prospecting Workflow

Reality Blog: Getting Rid of Email Overload

January 14, 2015

How many emails do you get each day, telling you how to make money and find clients? Yeah. Me, too. I get a ridiculous amount of email. And that’s not even opening the Promotions tab of my Gmail account. I’m scared to go in there. Why do I get so much email? Because over the past year, I’ve chased a lot of squirrels (see Pixar’s movie Up! for the reference). I’ve signed up for a lot of “freebies” … a lot of important information guaranteed to tr…

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Reality Blog: Rules for the Home Office

Get Organized for Your Best Year Yet

January 1, 2015

Happy New Year! One of my goals for the New Year is to cook dinner more frequently for my family. My sister-in-law Sue has given me several simple recipes to get me started. Sue’s an excellent cook, and I love to watch her in the kitchen. She’s so at ease as she handles every task. And I realized part of that comfort is because she’s organized. When Sue starts to prepare a meal, she cleans off all the kitchen counters, she lines up her ingredient…

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