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Reality Blog: How to Flip the Easy Switch in Your Copywriting Business

Reality Blog: Flipping the Easy Switch in Your Business

October 3, 2018

A few things happened this week that helped me flip the easy switch in my copywriting business. So, what do I mean by an “easy switch”? If you’ve watched any commercials on TV, you’ve probably seen the big red Easy button that Staples® uses for promoting their office supplies. They’ll even sell you one! Of course, it’s a toy and really doesn’t do anything but make a sound when pressed. But, it’s a good marketing device as you immediately remember…

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Reality Blog: Beating Writer’s Block

Reality Blog: The Joy of Tidying Up

February 27, 2019

How many times has something like this happened to you? The other day, I sat down at my desk to begin working on a big project… But, I couldn’t find the piece of paper where I had scribbled down my notes and ideas… I had set it down in a “safe” place where I could find it later — or, so I thought… For me, those scraps of paper often end up in what I refer to as “The Pile” — that ever-expanding, taking-on-a-life-of-its-own pile of papers in my off…

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Marketing Yourself Roadmap: Creating a Marketing Plan

Marketing Yourself Roadmap: Creating a Marketing Plan

March 18, 2019

If you’ve ever wondered how to land clients (and how to keep the work coming) then this is for you. It’s a simple plan you can tweak for your needs and adjust over time. After all, developing a marketing habit isn’t that different from planning (and sticking to) an exercise regimen. You don’t go to the gym sporadically and exist on cupcakes and expect to look fit and trim. It’s no different with your marketing. You need goals, a plan, and a way t…

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Reality Blog: Writing When Life Gets in the Way

Reality Blog: Writing When Life Gets in the Way

April 10, 2019

2019 is off to a funny start… So far, it’s been a mix of good and bad, ups and downs… but in total, I’ve been busier than expected with things outside of my professional life. This can happen with any career, but it’s especially trying for a freelance writer — after all, when I’m not working, or even just delayed in my work… that can mean a decrease in income! So, what do you do when life gets in the way? I’m creating a balance that makes room f…

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Reality Blog: Make Every Minute Count

July 17, 2019

…ointments, family events, and other obligations. Maybe I could have started then? Why is it so difficult to write in short time increments like that? Writing during short time increments is a skill that I believe would really improve my productivity — and give me back more of my time in the long run — so here’s what I’m doing about it… This article is reserved content for B2B Writing Success premium members. To continue reading this article please…

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Reality Blog: Get Into the Zone on Your Next Writing Project

Reality Blog: Get Into the Zone on Your Next Writing Project

October 16, 2019

…And, by taking on as many as I can, I’m getting a lot of practice in terms of being “in the zone” and working efficiently. In fact, one project I finished in just 17 minutes! So, I wondered how to bring that level of productivity to the rest of my work. Here’s what I’ve learned… This article is reserved content for B2B Writing Success premium members. To continue reading this article please log in or become a member today….

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Organize Your Day for Success

Organize Your Day for Success

August 10, 2017

…advantage of that flexibility to enjoy your work more and to maximize your productivity. On my calendar, I also block out non-client projects or other commitments I have. I might have to call my accountant because it’s tax season. I may have to make some phone calls. I also block out going to the gym every day. That’s not work related, but I put it in my calendar because it’s part of my philosophy of enjoying my day. Don’t Forget Your Own Business…

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How to Overcome Four B2B Copywriting Obstacles

How to Overcome Four B2B Copywriting Obstacles

December 29, 2016

I want to be a B2B copywriter with all of its advantages. I want to work from home in pajamas, have a flexible schedule, enjoy the freedom to work anywhere, make a good income, fill a needed slot, be part of a team, and get satisfaction from my work. What keeps me from doing it? Well, there are four recurring obstacles I have identified – and I’ll tell you how I’m overcoming them. I am spoiled! I don’t like to get up in the dark. The bed is warm…

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Reality Blog: 5 Strategies When You’re Overwhelmed

Reality Blog: 5 Strategies When You’re Overwhelmed

November 11, 2015

It’s hard to function at peak performance when you’re overwhelmed. Sometimes, it’s hard to function at all. It’s the downfall of many a would-be entrepreneur: too much to do, too little time. And so they either burn out by doing too much or fail by doing too little. Quite a conundrum, isn’t it? It might seem improbable that someone trying to start a business would do too little. But that’s exactly what happens when we get overwhelmed. Stress caus…

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Reality Blog: Where Are Your Copywriting Samples?

Reality Blog: Where Are Your Copywriting Samples?

June 1, 2016

I’m a Word guy. I guess you could say every writer is a word guy, though. Unless you’re a woman — then you can be a word woman, which sounds kind of cool. My youngest daughter used to watch a show called Word Girl, but that was a bit too bizarre for me. None of that matters, though, because it’s not what I meant. I meant Word with a capital “W.” In other words … Microsoft Word. It wasn’t always that way. I first started writing “novels” as a pre-…

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