B2B Writing Success Podcast
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Gordon Graham on White Papers
06-15-2015
The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.
Categories | B2B Copywriting Tips
Filetype: MP3 - Size: 6.62MB - Duration: 13:57 m (64 kbps 44100 Hz)
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