B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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Permission to Portfolio

03-14-2017

Steve Slaunwhite has tips for getting clients to give their permission to include your work for them in your portfolio. His opinion is a bit different from what some copywriters believe so you'll want to hear what he has to say.

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Filetype: MP3 - Size: 28.04MB - Duration: 15:11 m (256 kbps 44100 Hz)





What is Conversational Copywriting?

03-07-2017

In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best.

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Filetype: MP3 - Size: 33.79MB - Duration: 18:24 m (256 kbps 44100 Hz)





Juggling Two Niches with Guest Casey Demchak

02-28-2017

Steve SlaunwhiteCan you work in more than one niche at a time? Or do you need to transition to the new niche? Steve talks with Casey Demchak to help you make the right decision.

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Filetype: MP3 - Size: 36.59MB - Duration: 19:56 m (256 kbps 44100 Hz)





Creating a Buyer Persona

02-21-2017

Before you start writing, you need a buyer persona. Find out more about this critical tool and how you can create a buyer persona if your client doesn't have one.

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Filetype: MP3 - Size: 29.85MB - Duration: 16:15 m (256 kbps 44100 Hz)





When a Client Cancels a Project

02-14-2017

What do you do when a client cancels a project after you get started? Steve Slaunwhite has some tips on how to handle this tricky situation and what to do up front to protect yourself.

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Filetype: MP3 - Size: 25.03MB - Duration: 13:37 m (256 kbps 44100 Hz)





Four Client "Motivators" That Get You Hired

02-07-2017

When do B2B clients decide to look for a freelance copywriter to hire? Steve Slaunwhite reviews the four main motivators that trigger a need for a freelance B2B copywriter.

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Filetype: MP3 - Size: 29.85MB - Duration: 16:15 m (256 kbps 44100 Hz)





Pitching an Article to a Big Publication

01-31-2017

Publishing articles in major publications is an excellent way to position yourself as an expert and attract high-quality leads. Steve Slaunwhite gives you tips on pitching your article and getting it published.

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Filetype: MP3 - Size: 23.79MB - Duration: 17:16 m (192 kbps 44100 Hz)





How to Become a Big Name

01-24-2017

If you're a “big name” copywriter it's much easier to land clients and get them to pay higher rates. Steve Slaunwhite explains what it means to be a “big name” and how you can become one yourself.

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Filetype: MP3 - Size: 21.71MB - Duration: 15:45 m (192 kbps 44100 Hz)





Choosing the Right Writing Style

01-17-2017

Have you ever had a client object to the writing style you've used in their copy? Steve Slaunwhite explains how you can make sure you're using the correct writing style for the client.

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Filetype: MP3 - Size: 22.12MB - Duration: 16:03 m (192 kbps 44100 Hz)





Writing Radio Ads for Fun and Money - Part 2

01-10-2017

This week, Steve Slaunwhite gives you tips for writing B2B radio ads. Discover what it means to “write for the ear” and how writing for radio ads is different than other B2B projects.

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Filetype: MP3 - Size: 26.44MB - Duration: 19:12 m (192 kbps 44100 Hz)





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