B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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Differentiating Yourself


If you don't differentiate yourself from other copywriters, the focus turns to price. Steve Slaunwhite has six ways to show clients how you are unique.

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Filetype: MP3 - Size: 26.6MB - Duration: 19:12 m (192 kbps 44100 Hz)

Writing for a Start-Up or a New Product


Writing for a new company or new product can be fun and exciting. But there are also some challenges. Steve Slaunwhite explains how you can overcome the challenges and enjoy the experience.

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Filetype: MP3 - Size: 27.45MB - Duration: 19:49 m (192 kbps 44100 Hz)

When a Client Goes Silent


You've submitted your copy to a client and then… silence. What do you do? Steve Slaunwhite gives you helpful strategies for this odd, but not uncommon event.

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Filetype: MP3 - Size: 23.7MB - Duration: 17:05 m (192 kbps 44100 Hz)

Coming Up with Topics for Your Client's Content


Steve Slaunwhite shares his tips for identifying topics to use when writing content for your client. Find out how you can consistently produce content your client's target market will want to read.

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Filetype: MP3 - Size: 20.37MB - Duration: 14:40 m (192 kbps 44100 Hz)

7 Ways to Boost Your Hourly Income


Although you charge by the project and not by the hour, you still need to maximize how much you make for each hour your work. Here are seven ways to make more money without working more hours.

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Filetype: MP3 - Size: 22.45MB - Duration: 16:10 m (192 kbps 44100 Hz)

Writing Explainer Videos


Be prepared when a client asks you to script an explainer video. Steve Slaunwhite outlines what an explainer video is and gives you tips for creating one.

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Filetype: MP3 - Size: 21.49MB - Duration: 15:29 m (192 kbps 44100 Hz)

Creating Your Lead Magnet


What types of lead magnets work well for a B2B freelance copywriter's website? Steve Slaunwhite explains what a lead magnet is, which ones work best, and how you can use them throughout your marketing.

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Filetype: MP3 - Size: 24.21MB - Duration: 17:28 m (192 kbps 44100 Hz)

Research Tips for Long-form Content - Part 2


In part two, Steve has a big caution about the research you use and how you can find accurate information for your white paper or other content.

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Filetype: MP3 - Size: 19.52MB - Duration: 14:03 m (192 kbps 44100 Hz)

Research Tips for Long-Form Content - Part 1


In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books.

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Filetype: MP3 - Size: 26.56MB - Duration: 19:10 m (192 kbps 44100 Hz)

5-Step Copy Strategy


Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode.

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Filetype: MP3 - Size: 20.03MB - Duration: 14:25 m (192 kbps 44100 Hz)

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