Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing.
Filetype: MP3 - Size: 27.89MB - Duration: 20:08 m (192 kbps 44100 Hz)
This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read.
Filetype: MP3 - Size: 25.62MB - Duration: 18:29 m (192 kbps 44100 Hz)
Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines.
Filetype: MP3 - Size: 30.71MB - Duration: 22:12 m (192 kbps 44100 Hz)
Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid.
Filetype: MP3 - Size: 21.94MB - Duration: 15:48 m (192 kbps 44100 Hz)
Marketing Consultants often look for copywriters to produce the copy they recommend to their clients. Here's how to be the person they recommend.
Filetype: MP3 - Size: 16.97MB - Duration: 12:11 m (192 kbps 44100 Hz)
If you've been a copywriter for even a few weeks, you may have heard something like, “Your price is a lot higher than we expected to pay.” Here's how to handle price resistance and convert the prospect into a client.
Filetype: MP3 - Size: 29.8MB - Duration: 21:32 m (192 kbps 44100 Hz)
Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result.
Filetype: MP3 - Size: 23.09MB - Duration: 16:39 m (192 kbps 44100 Hz)
Although you may never meet your B2B copywriting clients face-to-face, sometimes they ask for an in-person meeting. Use these tips from Steve Slaunwhite to get the most out of your time with them.
Filetype: MP3 - Size: 26.6MB - Duration: 19:12 m (192 kbps 44100 Hz)
You're talking to a prospect and then they tell you they work with an agency. Not to worry — use these tips from Steve Slaunwhite to compete with the marketing agency and land the project.
Filetype: MP3 - Size: 24.38MB - Duration: 17:35 m (192 kbps 44100 Hz)