B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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Stairs to Success


There are steps you must take to be successful in any business. Steve Slaunwhite outlines the first steps to take as a new B2B copywriter so you become successful.

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Filetype: MP3 - Size: 15.93MB - Duration: 11:26 m (192 kbps 44100 Hz)

Five Takeaways


Steve Slaunwhite discusses five key takeaways from the recent 4 Weeks to B2B Pro Virtual Workshop with Casey Hibbard, Gordon Graham, Bob Bly, Casey Demchak, Melanie Rembrandt, and Ed Gandia.

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Filetype: MP3 - Size: 29.26MB - Duration: 21:08 m (192 kbps 44100 Hz)

Hidden Market


Most B2B copywriters don't know this market even exists. Steve Slaunwhite shines a light on a hidden market that is fun and can give you the opportunity to work in a niche you love.

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Filetype: MP3 - Size: 23.3MB - Duration: 16:48 m (192 kbps 44100 Hz)

B2B Brand Writing


Steve Slaunwhite explains the three components of a brand and how to integrate all three into your copywriting. You'll be able to say “yes” with confidence when a prospect asks you help them develop and market their brand.

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Filetype: MP3 - Size: 25.97MB - Duration: 18:45 m (192 kbps 44100 Hz)

Getting More Testimonials


Testimonials are a very powerful and valuable tool to help you land clients. If you don't have them, you should get them right away. Steve Slaunwhite reviews five techniques for getting more … and better testimonials.

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Filetype: MP3 - Size: 20MB - Duration: 17:16 m (160 kbps 44100 Hz)

Switching to a New Niche Market


Is there another niche that you want to switch to? It's not as difficult as you might think. Steve Slaunwhite outlines the five steps to take so you can quickly build a client base in your new niche.

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Filetype: MP3 - Size: 23.94MB - Duration: 17:16 m (192 kbps 44100 Hz)

Transactional vs Engaged


There are two approaches to working with clients, the transactional approach and the engaged approach. Steve Slaunwhite looks at the pros and cons of each of them and tells you which one is better. You might be surprised by his answer.

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Filetype: MP3 - Size: 21.27MB - Duration: 15:19 m (192 kbps 44100 Hz)

Top 7 Content Projects


At the 4 Weeks to B2B Pro Virtual Workshop, top experts explain how to write the top seven most in-demand B2B content types. Steve Slaunwhite runs down the list and gives you a snapshot of each one.

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Filetype: MP3 - Size: 23.4MB - Duration: 16:52 m (192 kbps 44100 Hz)

Content Research Tips


If you do enough research, the writing is easy. Steve Slaunwhite gives you four of his best shortcuts to gather the research you need for long-form content projects. Plus, he shares a bonus source you'd probably never think to check.

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Filetype: MP3 - Size: 24.95MB - Duration: 18:00 m (192 kbps 44100 Hz)

Bailing on a Project


Even new copywriters may face a situation where they need to stop working on a project. Steve Slaunwhite gives you some tips for exiting with your professional dignity intact and preserve the client relationship when possible.

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Filetype: MP3 - Size: 31.12MB - Duration: 21:38 m (192 kbps 44100 Hz)

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