B2B Writing Success Podcast

Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.

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Rocket to the Top of Agencies

06-23-2015

Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms.

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Filetype: MP3 - Size: 31.58MB - Duration: 22:50 m (192 kbps 44100 Hz)





Gordon Graham on White Papers

06-15-2015

The white paper is the king of content in the B2B world. Most companies use white papers (or similar collateral like ebooks and special reports) to gain thought-leadership, generate leads and grow sales.

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Filetype: MP3 - Size: 6.62MB - Duration: 13:57 m (64 kbps 44100 Hz)





Dave Paradi on InfoGraphics

06-09-2015

Business-to-business marketing communications are becoming more visual. In fact, the “poster-style” infographic (so common on Pinterest.com) is one of the most popular forms of marketing content right now.

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Filetype: MP3 - Size: 24.05MB - Duration: 17:21 m (192 kbps 44100 Hz)





Turning Conversations into Clients

06-02-2015

Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.

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Filetype: MP3 - Size: 31.59MB - Duration: 21:58 m (192 kbps 44100 Hz)





The Latest Trends in White Papers

05-27-2015

Even if you never intend to write White Papers, you need to know about them because they are the “king” of B2B content and can impact all aspects of B2B marketing. Steve Slaunwhite highlights what you need to know as a B2B copywriter.

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Filetype: MP3 - Size: 27.66MB - Duration: 19:06 m (192 kbps 44100 Hz)





Portfolio One Sheets

05-19-2015

Steve Slaunwhite shares a very effective method for sharing his portfolio with potential clients — the Portfolio One Sheet. Find out how to create your own Portfolio One Sheet that will showcase your expertise.

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Filetype: MP3 - Size: 27.72MB - Duration: 20:01 m (192 kbps 44100 Hz)





Partnering with Designers

05-12-2015

Many copywriters fail to realize the importance of partnering with graphic designers and other design professionals. Steve Slaunwhite explains why it's key to your success and how you can connect with talented designers.

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Filetype: MP3 - Size: 27.72MB - Duration: 19:09 m (192 kbps 44100 Hz)





Writing for Small Business

05-05-2015

What are the opportunities for the B2B copywriter in the small business market? Steve Slaunwhite gives you tips on which small businesses hire freelance copywriters, how to find them, and how to structure your services to appeal to them.

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Filetype: MP3 - Size: 36.78MB - Duration: 25:45 m (192 kbps 44100 Hz)





Getting on Retainer

04-28-2015

Overcome the irregular income flow that goes with freelance copywriting by establishing a retainer agreement with your client. Steve Slaunwhite explains how it can be beneficial to both you and your client.

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Filetype: MP3 - Size: 29.52MB - Duration: 21:20 m (192 kbps 44100 Hz)





Writing for Creative Firms

04-21-2015

Steve Slaunwhite talks about a “hidden” market for B2B copywriters — the creative firm. There may be several in your own hometown that hire freelance copywriters when they have a need for special expertise or additional writers for a big project.

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Filetype: MP3 - Size: 35.17MB - Duration: 25:27 m (192 kbps 44100 Hz)





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