Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
E-Books fill a need in B2B content marketing and remain an excellent way to deliver long-form content to prospects. Here's how to land more of these interesting projects.
Filetype: MP3 - Size: 30.17MB - Duration: 16:28 m (256 kbps 44100 Hz)
When you use these buyer insights you'll write better B2B copy and you'll be able to complete your projects more quickly.
Filetype: MP3 - Size: 28.88MB - Duration: 15:46 m (256 kbps 44100 Hz)
When considering focusing on a particular B2B project type, there are several criteria it should meet in order to be successful. Steve Slaunwhite explains which type of projects are suited for specialization.
Filetype: MP3 - Size: 30.21MB - Duration: 16:30 m (256 kbps 44100 Hz)
How do you convince clients of your value when there are other writers out there advertising the same services for much lower prices? Here are several strategies to position yourself as a more valuable copywriter.
Filetype: MP3 - Size: 32.84MB - Duration: 17:56 m (256 kbps 44100 Hz)
It can be frustrating when you're not getting the rates you want to get for your copywriting services. In this week's podcast, Steve Slaunwhite explains several strategies for getting paid more for your work.
Filetype: MP3 - Size: 34.02MB - Duration: 18:35 m (256 kbps 44100 Hz)
One segment of B2B copywriting is writing for professionals such as speakers, physicians, or real estate professionals. In this week's podcast, Steve Slaunwhite gives you a few helpful tips on writing effective “B2P” copy.
Filetype: MP3 - Size: 31.1MB - Duration: 16:59 m (256 kbps 44100 Hz)
It's important to write about both practical and emotional benefits. Use these tips when you're writing about emotional benefits so your prospect is convinced to take the next step.
Filetype: MP3 - Size: 20.68MB - Duration: 11:17 m (256 kbps 44100 Hz)