Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
B2B companies realize they need to tell their story — and they need a good copywriter to help them. In this episode, Steve Slaunwhite outlines the three basic parts of a company's story.
Filetype: MP3 - Size: 28.83MB - Duration: 15:42 m (256 kbps 44100 Hz)
Ban grammar errors and other goofs from your copy. Steve Slaunwhite shares his best proofreading tips so you catch any errors before your client sees your copy.
Filetype: MP3 - Size: 34.28MB - Duration: 18:41 m (256 kbps 44100 Hz)
Stories help bring marketing to life and improve the results of your content and copy. In this week's podcast, find out how you can uncover the stories you can use in your B2B copywriting.
Filetype: MP3 - Size: 27.35MB - Duration: 14:54 m (256 kbps 44100 Hz)
The pressure to create something from nothing is common to all B2B writers. In this podcast, Steve Slaunwhite gives you three simple steps to make your writing time stress-free so you enjoy working on your projects.
Filetype: MP3 - Size: 30.2MB - Duration: 16:27 m (256 kbps 44100 Hz)
Filetype: MP3 - Size: 14.01MB - Duration: 15:13 m (128 kbps 44100 Hz)
In this episode, Steve Slaunwhite outlines the four characteristics of a strong content title. When you can deliver a great title, you're content will be much more effective and your clients will be more likely to hire you again.
Filetype: MP3 - Size: 29.48MB - Duration: 16:03 m (256 kbps 44100 Hz)
It's common to need additional research when working on a content project. In this episode, Steve Slaunwhite shares tips on doing research by interviewing industry experts.
Filetype: MP3 - Size: 31.92MB - Duration: 17:23 m (256 kbps 44100 Hz)
In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best.
Filetype: MP3 - Size: 33.79MB - Duration: 18:24 m (256 kbps 44100 Hz)