Join Master Copywriter Steve Slaunwhite each Tuesday for tips on B2B copywriting, landing clients, and growing your freelance B2B copywriting business. B2B Writing Success will inspire and encourage you! Subscribe so you don't miss a single episode.
Although you may think a B2B company is your client, it's not. Your real client is the owner, marketing director, or other employee. What do you do when they leave the company? Steve Slaunwhite has some advice to survive the transition.
Filetype: MP3 - Size: 22.52MB - Duration: 16:14 m (192 kbps 44100 Hz)
Should you work with large companies or small ones? There are distinct differences between the two, and each have pros and cons. Steve Slaunwhite gives you the information you need to make the best decision for you.
Filetype: MP3 - Size: 37.58MB - Duration: 27:12 m (192 kbps 44100 Hz)
It's easy enough to raise your rates for new clients, but how do you raise your rates with a current client without driving them off? Steve Slaunwhite explains how you can raise your rates and keep your client.
Filetype: MP3 - Size: 27.28MB - Duration: 19:41 m (192 kbps 44100 Hz)
Testimonials are a very powerful and valuable tool to help you land clients. If you don't have them, you should get them right away. Steve Slaunwhite reviews five techniques for getting more … and better testimonials.
Filetype: MP3 - Size: 20MB - Duration: 17:16 m (160 kbps 44100 Hz)
Steve Slaunwhite explains how you can find marketing agencies that need freelance copywriters, get them to hire you, and become their go-to freelance copywriter. Plus, he reveals the best person to contact at creative firms.
Filetype: MP3 - Size: 31.58MB - Duration: 22:50 m (192 kbps 44100 Hz)
Overcome the irregular income flow that goes with freelance copywriting by establishing a retainer agreement with your client. Steve Slaunwhite explains how it can be beneficial to both you and your client.
Filetype: MP3 - Size: 29.52MB - Duration: 21:20 m (192 kbps 44100 Hz)
Steve Slaunwhite talks about a “hidden” market for B2B copywriters — the creative firm. There may be several in your own hometown that hire freelance copywriters when they have a need for special expertise or additional writers for a big project.
Filetype: MP3 - Size: 35.17MB - Duration: 25:27 m (192 kbps 44100 Hz)