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Getting people on your email newsletter list is just step one. Here’s how to get them to read and engage with your content.
There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.
B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.
Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.
I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]
Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.
Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!
When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect.