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B2B copywriting tips

How to Write a Fascinating B2B Video Script

How to Write a Fascinating B2B Video Script

April 15, 2019

Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.

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Writing Brochures: Less is More

Writing Brochures: Less is More

April 11, 2019

I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]

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How to Create a Newsletter Article in a Hurry

How to Create a Newsletter Article in a Hurry

April 4, 2019

Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.

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The 4 Master Content Topics for B2B Copywriters

The 4 Master Content Topics for B2B Copywriters

March 21, 2019

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

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How to Avoid 7 Common B2B Copywriting Mistakes

How to Avoid 7 Common B2B Copywriting Mistakes

March 14, 2019

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

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How Do Your Clients Measure Success?

How Do Your Clients Measure Success?

February 14, 2019

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!

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How to Access Your Writing Creativity Matrix

How to Access Your Writing Creativity Matrix

December 24, 2018

When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect.

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Nick Usborne: Short Form Copywriting Tips and Your Writing Voice

Nick Usborne: Short Form Copywriting Tips and More

December 17, 2018

In this video interview, Nick Usborne discusses copywriting tips for short form copy and more…

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The Key First Step for Every Copywriting Project

The Key First Step for Every Copywriting Project

December 6, 2018

You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.

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7 Tips to Shorten Copy without Losing Impact

7 Tips to Shorten Copy without Losing Impact

November 15, 2018

What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.

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