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B2B copywriting tips

Four Ways to Increase Email Newsletter Readership

Four Ways to Increase Email Newsletter Readership

June 24, 2019

Getting people on your email newsletter list is just step one. Here’s how to get them to read and engage with your content.

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The Powerful Sales Copywriting Tool Hiding in Plain Sight

The Powerful Sales Copy Tool Hiding in Plain Sight

May 13, 2019

There’s a powerful sales tool on B2B websites most copywriters never think about. Here’s what it is and how you can use it to help your clients.

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6 Tips for Managing a B2B Website Writing Project

6 Tips for Managing a B2B Website Writing Project

April 25, 2019

B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.

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How to Write a Fascinating B2B Video Script

How to Write a Fascinating B2B Video Script

April 15, 2019

Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.

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Writing Brochures: Less is More

Writing Brochures: Less is More

April 11, 2019

I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]

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How to Create a Newsletter Article in a Hurry

How to Create a Newsletter Article in a Hurry

April 4, 2019

Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.

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The 4 Master Content Topics for B2B Copywriters

The 4 Master Content Topics for B2B Copywriters

March 21, 2019

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

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How to Avoid 7 Common B2B Copywriting Mistakes

How to Avoid 7 Common B2B Copywriting Mistakes

March 14, 2019

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

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How Do Your Clients Measure Success?

How Do Your Clients Measure Success?

February 14, 2019

Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!

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How to Access Your Writing Creativity Matrix

How to Access Your Writing Creativity Matrix

December 24, 2018

When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect.

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