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Fascinating B2B videos start with a well-written script. Here’s how to make your B2B video scripts more engaging and interesting.
I was sitting with a marketing director for a senior housing agency. She asked me to review the company brochures and make recommendations. The three […]
Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types.
B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.
New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.
Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!
When you access your writing creativity, you’ll find a unique way to express your message, which can help you draw in your prospect.
In this video interview, Nick Usborne discusses copywriting tips for short form copy and more…
You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.
What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.