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branding

How to Write About a Brand

How to Write about a Brand

August 7, 2017

When you need to write about a brand in your copy, use these tips to make the process easy and effective.

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Executive Summary: The Key to Establishing a Brand

Executive Summary: The Key to Establishing a Brand

February 27, 2017

Casey Demchak reveals the easiest and most effective way to establish your brand as a freelance copywriter.

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Stand Out with a Personal Brand

Stand Out with a Personal Brand

January 30, 2017

Kevin Rokosh has a unique way to communicate his personal brand as a B2B copywriter. Find out what his secret symbol is.

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How to Build Your Brand by What You Wear

September 23, 2016

Are you making a good first impression? On September 29, Jean LeFebvre explains how to build your brand by what you wear.

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Executive Summary: The Key to Establishing a Brand

Executive Summary: The Key to Establishing a Brand

March 8, 2016

Casey Demchak reveals the easiest and most effective way to establish your brand as a freelance copywriter.

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The Key to Establishing Your Brand

January 11, 2016

On January 22, Casey Demchak talks about the key to branding your freelance copywriting business. Find out what works — and what doesn’t.

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B2B Writing Success Member Update — January 2016

B2B Writing Success Member Update — January 2016

January 4, 2016

On January 6, we’ll talk about how establishing a brand can help leverage your marketing, what’s new on the site, and take your questions.

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Build Your Personal Brand in 6 Easy Steps

Build Your Personal Brand in 6 Easy Steps

November 19, 2015

It’s always nice to be recognized from a personal perspective, but as a freelance business owner, it’s critical for business success.

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Reality Blog: Loyalty, Blizzards, and Chili Dogs

Reality Blog: Loyalty, Blizzards, and Chili Dogs

August 26, 2015

Every business makes a mistake sometime. But if they’ve built loyalty with their clients, it’s not the end of the relationship.

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Executive Summary: The Importance of Consistent Messaging

Executive Summary: Consistent Messaging

April 20, 2015

The lack of consistent messaging is a huge problem for B2B companies. Casey Demchak explains how you can bring consistency to any client’s marketing.

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