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Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.
As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.
While there are many types of B2B content projects, these seven are the ones with the greatest opportunities for B2B copywriters right now.
Join us September 2 for the B2B Writing Success Member Update when we’ll review key points from the recent Virtual Workshop.
Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.
Kirsten Billhardt, Marketing Manager of the IoT division of Dell, outlines their content marketing and social media strategy.
Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.
Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.
Take advantage of these easy ways to record your B2B interviews so you can catch every important point and snag the best quotes to use.
Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.