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case studies

Reality Blog: Bridging the Reader's Curiosity Gap in B2B Copy

Reality Blog: Bridging the Reader’s Curiosity Gap

November 14, 2018

Is long-form copy dead? No, just long, boring copy. Here’s how to use the Curiosity Gap to keep your reader engaged as long as necessary.

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Reality Blog: Writing a Case Study Proposal

Reality Blog: Writing a Case Study Proposal

October 25, 2017

As I was writing a case study proposal recently, I was reminded how important having a copywriting process is.

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The Top 7 B2B Content Projects for Freelancers

The Top 7 B2B Content Projects for Freelancers

September 18, 2017

While there are many types of B2B content projects, these seven are the ones with the greatest opportunities for B2B copywriters right now.

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B2B Writing Success Member Update — September 2016

August 31, 2016

Join us September 2 for the B2B Writing Success Member Update when we’ll review key points from the recent Virtual Workshop.

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4 Weeks to B2B Mastery Virtual Workshop Live Blog

4 Weeks to B2B Mastery Virtual Workshop Live Blog

July 14, 2016

Join us August 2 – August 25 for real-time reporting from the 4 Weeks to B2B Mastery Virtual Workshop hosted by Steve Slaunwhite.

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Content Marketing at Dell, Inc.

Content Marketing at Dell, Inc.

April 19, 2016

Kirsten Billhardt, Marketing Manager of the IoT division of Dell, outlines their content marketing and social media strategy.

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Are Case Studies for You?

Are Case Studies for You?

September 24, 2015

Case studies are an excellent starting point for new B2B copywriters and a profitable addition to any B2B copywriting business.

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4 Weeks to B2B Pro Virtual Workshop Live Blog

4 Weeks to B2B Pro Virtual Workshop Live Blog

July 14, 2015

Join us July 14 – August 13 for real-time reporting from the first-ever 4 Weeks to B2B Pro Virtual Workshop hosted by Steve Slaunwhite.

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7 Ways to Record Your B2B Interview

7 Ways to Record Your B2B Interview

April 16, 2015

Take advantage of these easy ways to record your B2B interviews so you can catch every important point and snag the best quotes to use.

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No More B2B Interview Jitters: How to Overcome Your Fear

No More B2B Interview Jitters: Overcome Your Fear

March 30, 2015

Do you dread conducting B2B interviews? Overcome your fear with these helpful strategies and be confident in your next interview.

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