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While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.
Join us September 2 for the B2B Writing Success Member Update when we’ll review key points from the recent Virtual Workshop.
Join us July 6 for the B2B Writing Success Member Update when we’ll discuss how B2B direct-response copywriting is unique.
After getting positive results with his first test with B2B power words, Mac Bull turned his focus to maximizing his marketing results.
Although B2B lacks the hype of most direct-response copy, there are still opportunities to use B2B power words in your copy.
On February 18, AWAI Copy Chief, Sandy Franks, reveals her formula for writing more effective copy.
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
Lead Generation is the lifeblood of B2B companies. Hear more about lead generation and the direct response side of B2B copywriting.
On March 4, we’ll discuss lead generation and B2B direct response marketing. As always, we’ll have time for open Q&A.
Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit.