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direct response

When to Use B2B Long Form Copy

When to Use B2B Long Form Copy

November 16, 2017

While much of B2B copywriting involves short copy, there are times you’ll want to use B2B long form copy. Here are seven examples.

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B2B Writing Success Member Update — September 2016

August 31, 2016

Join us September 2 for the B2B Writing Success Member Update when we’ll review key points from the recent Virtual Workshop.

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B2B Writing Success Member Update — July 2016

July 1, 2016

Join us July 6 for the B2B Writing Success Member Update when we’ll discuss how B2B direct-response copywriting is unique.

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B2B Power Words: The Next Step

B2B Power Words: The Next Step

June 2, 2016

After getting positive results with his first test with B2B power words, Mac Bull turned his focus to maximizing his marketing results.

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B2B Power Words B2B writing confidence

When to Use B2B Power Words in Your Copy

May 19, 2016

Although B2B lacks the hype of most direct-response copy, there are still opportunities to use B2B power words in your copy.

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Copywriting Mastery: Five Critical Questions

Copywriting Mastery: Five Critical Questions

January 11, 2016

On February 18, AWAI Copy Chief, Sandy Franks, reveals her formula for writing more effective copy.

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Direct-Response in B2B …Yes, it Exists

Direct-Response in B2B …Yes, it Exists

October 8, 2015

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

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Lead Generation: What B2B Companies Need

Lead Generation: What B2B Companies Need

March 3, 2015

Lead Generation is the lifeblood of B2B companies. Hear more about lead generation and the direct response side of B2B copywriting.

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B2B Writing Success Member Update — March 2015

February 17, 2015

On March 4, we’ll discuss lead generation and B2B direct response marketing. As always, we’ll have time for open Q&A.

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Secrets of Successful B2B Lead Generation

Secrets of Successful B2B Lead Generation

November 17, 2014

Master copywriter Bob Bly presents his secrets for successful B2B lead generation in this video from the B2B Online Summit.

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