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direct response copy

Secrets of B2B Lead Generation

March 28, 2014

Find out why copywriters who can write strong lead generation copy are always in high demand and discover some of their secrets.

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An Interview with Bob Bly: Content vs. Copy

August 29, 2013

Bob Bly discusses the differences between content marketing and sales copy and the role they play in lead generation and B2B copywriting.

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