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email marketing

How to Write Effective B2B Email Subject Lines

How to Write Effective B2B Email Subject Lines

March 12, 2018

Email subject lines determine which emails get attention and get opened. They can make the difference between a winning and a losing email campaign.

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Building Bridges with Storytelling Emails that Sell Like Crazy

Storytelling Emails that Sell Like Crazy

January 8, 2018

Storytelling emails can build a bridge from your prospect’s experience to your sales message. Here’s how.

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Email Marketing: The B2B Buyer’s Progression

Email Marketing: The B2B Buyer’s Progression

December 11, 2017

In this video interview, Steve Slaunwhite discusses B2B email marketing and the type of content to include in each email in an email series.

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How Shy Copywriters Can Connect with B2B Clients

How Shy Copywriters Can Connect with B2B Clients

November 2, 2017

Getting B2B clients doesn’t have to be intimidating. Find out how you can use warm emails to land B2B writing projects.

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Does Your Email Signature Do This?

Does Your Email Signature Do This?

August 17, 2017

You may not think of your email signature as a marketing tool, but it can be an effective way to get business if you do one thing.

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5 Ways to Improve Your Cold Email Pitches

5 Ways to Improve Your Cold Email Pitches

April 13, 2017

Cold email pitches can be an effective way to land new clients. Use these five tips to make your emails stand out and get read.

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B2B Copywriting Summit: Writing B2B Newsletters

B2B Copywriting Summit: Writing B2B Newsletters

November 16, 2016

In this video from the B2B Online Summit, Michael Katz reveals why B2B newsletters should be part of your content marketing strategy.

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B2B Writing Success Member Update — May 2017

Reality Blog: Surefire Ways to Lose an Audience

October 19, 2016

The purpose of email marketing is to build relationships with prospects and clients. But these mistakes may drive off your audience.

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The Top Email Marketing Services for B2B Writers

The Top Email Marketing Services for B2B Writers

October 6, 2016

Stay in touch with your prospects and clients with one of these email marketing services.

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